COURT LAYS DOWN THE LAW ON LABELS FOR WEB SITES

A panel of judges from the US Court of Appeals for the Ninth Circuit 
in San Francisco addressed the issue of Internet meta tags in a 
decision issued on April 22.  

 ... In the case, Brookfield Communications vs. West Coast 
Entertainment, the court  ruled that it is a trademark infringement 
for a competitor's  trademark in its meta tag. West Coast Video 
was using the term  "Moviebuff" as a meta tag, which is a 
trademark of Brookfield  Communications. 

"Using another's trademark in one's meta tags is much like posting 
a sign with another's trademark in front of one's store," said Judge 
Dairymaid F. O'Scannlain. However, the court said that it is lawful 
for a company to use a meta tag if it is a description.

 For example, the court noted a lower court's ruling in the case of 
Terri Welles, a former Playmate of the Year, who was using the 
term Playmate as a meta tag to her site. The court ruled her use of 
"Playmate" as a meta tag is lawful because it is a descriptive term. 
Likewise, West Coast video can use the two-word descriptive 
space "movie buff" -- minding the space between the words.  

In addition,  the court said a Web site could use a competitor's 
trademark as a meta tag if they explicitly refer to the company in 
the visual portion of the site compares the competitor's goods or 
services.  

Michael Fromkin, a professor at the University of Miami Law 
school, says the decision should be praised for displaying 
thoughtful consideration and sophisticated understanding of the 
Internet.  

[SOURCE: CyberTimes, AUTHOR: Carl S. Kaplan 
  http://www.nytimes.com/library/tech/99/04/cyber/articles/30piracy.
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BTW, the US House Subcommittee on Telecommunications, 
Trade, and Consumer Protection has postponed its hearing on 
Reauthorization of the National Telecommunications and 
Information Administration (NTIA), originally scheduled for Thursday 
4/29 -- no new date has been set.  


kerry

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