Nothin to do with DNS games, of course...  but who'll give me odds 
on being able to punch in names instead of numbers for a voice 
connection, say by this time next year (or go for a double: ...on a 
Dvorak telephone)? 

kerry

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FIRM MAKES HOME PAGES FREE FOR ALL WITH PHONES
Issue: Internet

Idealab, the company that launched the hot Internet businesses 
eToys, CitySearch and Free-PC, is offering anyone in the U.S. and 
Canada a free home page tied to their phone number through a new 
venture called HomePage.com. Other sites offer long and 
complicated home page addresses, says Bill Gross, the founder of 
Idealab, who believe HomePage.com is a sure winner because it 
allows people to immediately get a page simply by calling a 
number. If your phone number is (888) 888-888, for example, you 
would go to: www.888-888-8888.home-page.com and, using an 
automatic call-back feature, the page would confirm you were the 
owner of the page. You'd then be able to build a page using the 
tools provided and change the name of the page if you'd like [??].

 Idealab has built more than a billion home-page placeholders and 
it, like the portals Yahoo and Lycos, finds this to be a lucrative 
market. Consumers should note that home-page companies could 
demand a cut of the sales generated from the sites and that portals 
use the number of home-page owners on their sites to attract 
advertisers.
[SOURCE: USA Today (1B), AUTHOR: Janet Kornblum]  
(www.usatoday.com)

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