Kerry Miller wrote:

 ....................................... Make every contract purely de facto,
between two specific parties, an interested buyer and a willing
seller. Deal first with _quid pro quo_ and let the devil take whatever
goodwill he can find in it.  Now, it may take a year or two to get the
hang of it again, but in due course, the *meaning of goodwill will be
reinvented when its value is appreciated by *people -- not just their
legal representatives. (The same goes for that other bit of business
terminology:  the sooner we get shut of the 'consumer' label and go
back to being 'customers,' the happier we'll be. I guarantee it.)
Who enforces or guarantees this contract?
 

Mark Measday
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