>The discount is one lure. The other lure is a not-too-subtle suggestion
>made through clever use of the keywords "protect," "lock in," and "secure."
>To the uninitiated, they imply that there's imminent danger of losing one's
>domain name if one does not renew. At least that's how the head of our
>company reacted when he got the e-mail.
He's right. If the bills fall through the cracks and your domain
goes back into the free pool you might be able to register it
again, but it might cost you as freaking fortune to get it
back if you even CAN get ot back.
"Lock-in": to some it's a bug, to others a feature.
--
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"The whole aim of practical politics is to keep the populace alarmed
-- and thus clamorous to be led to safety -- by menacing it with an
endless series of hobgoblins, all of them imaginary." - H. L. Mencken