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>Juries and the New Common Law of Cyberspace
>
>David G. Post
>Plugging In, September 2000  
>  �In Suits at common law, where the value in controversy shall exceed twenty 
>dollars, the right of trial by jury shall be preserved, and no fact tried by a jury 
>shall be otherwise re-examined in any Court of the United States, than according to 
>the rules of the common law.� 
>
>A confession:  I don�t spend a lot of time thinking about the 7th Amendment to the US 
>Constitution, quoted in full above.  Even worse, I tend to think about it only when I 
>receive a summons to jury service (to which I react with something less than 
>unbridled enthusiasm) or to a news report of some runaway jury award -- the million 
>dollar �hot coffee judgment,� stuff like that.  The 7th Amendment just does not give 
>me that warm and fuzzy feeling I get when contemplating, say, the First Amendment, or 
>the Fourth.
>
>But I�m starting to come around.  The constitutional system of the United States is 
>based on a very simple idea:  that the people are sovereign, that all law-making 
>power derives ultimately from them, and that law cannot legitimately be imposed upon 
>them unless they have a voice  an equal voice, at that -- in its creation.  In Thomas 
>Jefferson�s always-quotable words, �the essence of a republic is action by the 
>citizens, in person in affairs within their reach and competence, and in all others 
>by representatives, chosen, and removable, by themselves.� These principles:   
>�. . . form the bright constellation which has gone before us and guided our steps 
>through an age of revolution and reformation. The wisdom of our sages and blood of 
>our heroes have been devoted to their attainment. They should be the creed of our 
>political faith, the text of civic instruction, the touchstone by which to try the 
>services of those we trust; should we wander from them in moments of error or alarm, 
>let us hasten to retrace our steps and regain the road which alone leads to peace, 
>liberty, and safety.� 
>
>Ringing words.  The notion of actually building a government on this �bright 
>constellation� of ideas was deeply and profoundly radical when the Constitution was 
>framed; in 1787, governments that could even claim to be based on these principles 
>were few and far between, to put it mildly.
>
>But over the past 200 years or so the idea that the people are sovereign has been 
>transformed -- rather remarkably, when you think about it -- into a kind of 
>�self-evident truth,� a principle whose validity we take completely for granted and 
>which we never seriously question. 
>
>The Constitutional system erected in 1787 is one way not the only way, to be sure -- 
>to implement this principle.  The citizenry elects (Article I) representatives to sit 
>in the law-making legislative body; they elect (Article II) a Chief Executive to 
>oversee the ways in which law is applied to them; and their elected representatives 
>themselves select (Article III) those who will sit as judges when that happens.  
>
>And they sit on juries.  Though we often overlook it at least, I often overlook it  
>the right to a trial by a jury of your peers was considered, and remains, an integral 
>part of this intricate law-making system, another mechanism by which popular 
>sovereignty is expressed and the people get to �make law.�  Jefferson again put it 
>nicely:   
>�All power is inherent in the people (by which is meant the mass of individuals 
>composing the society).  They reserve to themselves personally the exercise of all 
>rightful powers to which they are competent  (as in electing their functionaries 
>executive and legislative, and in deciding by a jury of themselves in all judiciary 
>cases in which any fact is involved); and they delegate to deputies, named and 
>removable for unfaithful conduct by themselves, or to representatives, freely and 
>equally chosen, those [powers] to which they are not competent. . . .   Being 
>competent to judge of the facts occurring in ordinary life, the people have retained 
>the functions of judges of facts, under the name of jurors in all judiciary cases in 
>which any fact is involved.� 
>
>Fine  but what does any of this have to do with cyberspace?  Here�s what: Like it or 
>not, in a small, and often dark, corner of the online world, a �law of cyberspace� is 
>being made, by institutions you�ve probably not even heard of.  These institutions 
>will, I promise you, grow  possibly at the kind of warp speed that seems to 
>characterize most of what takes place on the global network.  We can build them well, 
>or we can build them poorly.  If we build them well, we will have done much to assure 
>the continued growth of this remarkable medium; if we build them poorly, we will have 
>squandered a wonderful opportunity and set the stage for a much less pleasant future. 
> 
>
>Neither I, nor anyone else, for that matter, can tell you exactly what �well built� 
>or �poorly built� institutions look like in this context; this is new and untrodden 
>ground we�re walking on here.  But Jefferson was right: the touchstone by which we 
>should try the services of those we trust with law-making power is whether the people 
>subject to the law have a voice in making it.  If not -- if we have wandered from 
>this principle in a moment of error or of alarm  we should hasten to retrace our 
>steps and to regain the road which alone leads to peace, liberty, and safety.
>
>How well do cyberspace�s law-making institution measure up?  Well, let me describe a 
>particular set of such institutions, and you can judge for yourself.  It�s a bit of a 
>tangled story, but important enough that it is worth a bit of your attention.
>
>As I (and others) have described in detail elsewhere, the United States government 
>turned over management of the Internet�s domain name system to a private group, the 
>Internet Corporation for Assigned Names and Numbers (ICANN), in 1998.  Last November 
>(1999), ICANN adopted something called the Uniform Dispute Resolution Policy (UDRP)  
>that�s it for acronyms, I promise.  The UDRP was designed to deal with a set of 
>conflicts that had arisen on the Net -- specifically, the well-publicized clashes 
>between trademark holders and so-called �cybersquatters� over possession of 
>particular domain names in the popular *.COM, *.ORG, or *.NET domains:  the clash, 
>for instance, arising out of Zippo, Inc.�s claim that its trademark in the word 
>�zippo� entitles it to the domain name �zippo.com,� or Porsche, Inc.�s claim that its 
>trademark in the word �porsche� entitles it to the domain name �porsche.com,� or 
>Planned Parenthood of America�s claim that its trademark in the phrase �Planned 
>Parenthood� entitles it to the domain name �plannedparenthood.org,� or any of the 
>dozens of other disputes like these that have made their way into courtrooms around 
>the world.
>
>The UDRP states that the trademark holder is entitled to the domain name if:   
>(i)     the domain name is �identical or confusingly similar to� the trademark in 
>question; 
>(ii)    the domain name holder has �no rights or legitimate interests in respect of 
>the domain name,� and  
>(iii)   the domain name holder has registered, or is using, the domain name �in bad 
>faith.� 
>
>The UDRP relies on a system of private arbitration to apply this rule to particular 
>cases; trademark holders can submit claims under the UDRP to arbitration panels, 
>chosen from a list of ICANN-approved dispute resolution service providers, for a 
>decision about whether or not those three conditions have been satisfied in any 
>particular case.  In the nine months since this process was put in place, over 2000 
>cases have been submitted to UDRP panels and over 1500 decisions handed down; with 
>the filing rate steadily increasing, the dispute pipeline may well have three or four 
>thousand cases in it by the end of this calendar year. 
>
>Is the UDRP �law�?  Well, we could have an interesting philosophical discussion about 
>that  �what is law?� and all that.  But I�ll save that for the classroom and the 
>scholarly journals.  If it walks like a duck and quacks like a duck, it�s a duck 
>(even if it has a sign around its neck that says �I�m a dog.�). The UDRP walks and 
>quacks like law.  It sets out a rule for deciding between competing claims to 
>possession of particular resources.  It sets up a process to apply that rule on a 
>case-by-case basis. 
>And it is binding upon those in possession of the resource in question; in the event 
>of an adverse ruling, the domain name holder will relinquish possession of the 
>contested domain name.   
>[[How do I know that?  Because ICANN will not permit anyone to offer *.COM, *.ORG, or 
>*.NET domain names to the public  to become, in the jargon, a �registrar� of domain 
>names  unless they agree to abide by the decisions of UDRP panels.  As a result, 
>whomever you may have obtained your domain name from has already agreed to revoke 
>your domain name registration, and to transfer the registration to someone else, if 
>told to do so by one of these UDRP arbitrators.]] 
>
>[[It is, in fact, a little more complicated even than this; the losing party in a 
>UDRP dispute does not relinquish the right to take the matter to court.  So the 
>decisions of the UDRP panels, while binding on domain name holders, are not final 
>judgments, at least in theory.  But possession, as the old cliche has it, is 
>sometimes nine-tenths of the law; as a practical matter, only a minuscule handful of 
>the over 1500 decisions that have handed down under the UDRP have been appealed to 
>local courts.]] 
>
>The UDRP, furthermore, is applicable globally; no matter where you happen to reside, 
>no matter where the entity from whom you obtained your domain name is located, no 
>matter where the trademark in question may be in effect or where the trademark holder 
>is located  the UDRP, as applied by these arbitrators, will determine the merits of 
>the claim.  
>
>For all intents and purposes, this process is creating a new body of international 
>trademark law. Now, I don�t have the instinctive distaste for 'private law-making 
>institutions' that some of my friends and colleagues have.  In my judgment, the 
>governing rules about things like �cybersquatting� can be made, and made well, by 
>non-governmental institutions.  So I don't object in principle to the idea that these 
>disputes are being decided outside the traditional framework of courts and 
>legislatures and the like.  
>
>But does the UDRP process measure up to our touchstone?  Do those who are subject to 
>this new law have any voice in its creation and application?  Hardly.  The ICANN 
>Board that adopted the UDRP is hardly a �representative� institution; nine of its 
>members are self-appointed, nine others have been appointed by �Supporting 
>Organizations� in which the domain name holders of the world have no real voice.  [In 
>fairness to ICANN, I should point out that it is, as we speak, trying to figure out 
>some way to make its Board a more representative institution through the election of 
>five �At-Large Directors.�  But as of this writing  and as of the time the UDRP was 
>adopted -- nothing has been worked out in that regard.]
>  
>And what about the arbitrators?  Full disclosure:  I myself have served as an 
>arbitrator for a UDRP proceeding (Softquad Software v. Eleven-Eleven, 
>http://www.eresolution.ca/services/dnd/decisions/0143.htm), and I helped set up one 
>of the organizations  the Disputes.org/eResolution Consortium, 
>http://www.disputes.org and www.eresolution.ca  that has received ICANN accreditation 
>to handle these claims.  So I�m no arbitrator-basher; the organizations that ICANN 
>has thus far accredited appear to be reputable, and the arbitrators generally seem to 
>be smart, honest folks doing a reasonably good job.
>
>But they can hardly claim to reflect, in any way, the views of those who are subject 
>to their rulings.  They, too, are entirely self-appointed; no mechanism exists 
>whereby the public at large can select those in whom they are willing to repose their 
>confidence, nor is there any removal mechanism to get rid of those who have, in the 
>public�s eyes, misused their law-making authority. 
>
>We have, it seems to me, created a law-making system without law-making legitimacy, a 
>system devoid of any means by which those on whom the law is being imposed can voice 
>their views about it and participate in its formation.  
>
>A particularly critical place, then, for the institution of the jury.  As mentioned 
>above, every UDRP case must resolve the question of whether �the domain name holder 
>has registered, or is using, the domain name �in bad faith�.� Why would we think that 
>some �expert� arbitrator is better able than anyone else  [EMAIL PROTECTED] -- to 
>decide that question?  Is it �bad faith� to register porsche.com because you love 
>Porsches and want to set up a �fan site�?  Is it �bad faith� to register porsche.com 
>if you represent the union representing Porsche workers?  Is it �bad faith� to 
>register porsche.com because you don�t want Porsche, Inc. to have its own website? Is 
>it �bad faith� to register porsche.com if you are in the business of selling 
>second-hand Porsches?  Is it �bad faith� to register porsche.com if your last name is 
>�Porsche�?  Is it �bad faith� to register porsche.com because you want to set up a 
>website to collect critical comments about Porsche automobiles? 
>
>What gives me, or any of the other self-appointed experts who are serving as 
>arbitrators of these disputes, any special claim to wisdom on this score?  These are 
>precisely the sorts of questions, it seems to me, on which �the people� should get to 
>air their views, and on which an expert�s opinion carries no more weight than anyone 
>else�s. They are �legal� questions, but those trained in the law do not have any 
>special competence to determine their answer in any particular case.  They are 
>ultimately questions about the reasonableness (or lack thereof) of conduct  just the 
>sort of question we place, under the 7th Amendment, before the jury to decide.
>
>I don�t minimize the difficulties that we might face in trying to get this 
>institution off the ground.  How should UDRP juries be chosen?  What�s the 
>appropriate pool of jurors?  What about language problems?  How might we get people 
>to view jury service in cyberspace as a kind of civic obligation (and avoid the 
>situation where only people with too much time on their hands actually agree to 
>serve)?  
>
>But this is too serious a matter to give up without a fight.  The problems are not, I 
>suspect, insurmountable  and we won�t know, in any event, until we try a lot harder 
>than we have up to now to solve them.  I�m going to prepare a formal submission to 
>ICANN on how we might accomplish this, and I urge any of you who might be interested 
>in working on this to get in touch with me (at [EMAIL PROTECTED]). 
>
>You might be thinking that this is all much ado about nothing.  It is surely true 
>that, when all is said and done, the UDRP deals with a pretty narrow slice of legal 
>questions of little concern to most people.  Efforts to figure out how to make this a 
>more legitimate process might seem hardly worth the trouble.  
>
>The UDRP, though, is just the opening wedge, the first step in what will likely be a 
>long journey towards the design of the new set of legal institutions that will be 
>setting rules and creating a degree of order for the global network.  For better or 
>for worse, this private law-making model is likely to serve as a template for other, 
>more complex and more significant issues, whether administered through ICANN and the 
>domain name system or otherwise.  We�ll be sorry  very sorry, I think -- if we don�t 
>get it right.



Respectfully,

Jay Fenello,
New Media Strategies
------------------------------------
http://www.fenello.com  678-585-9765
Aligning with Purpose(sm) ... for a Better World
-------------------------------------------------------
"We are witness to the emergence of an epic struggle 
between corporate globalization and popular democracy." 
http://cyberjournal.org/cj/korten/korten_feasta.shtml
    -- David Korten


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