Que tal, Al hilo de la conversación "Estudios sobre la percepción psicológica a los banners" han salido referencias a los eye trakers.
Personalmente no tengo experiencia haciendo test con software específico de eye tracking, todo se andará, pero considero interesante traer a esta lista los comentarios sobre este tipo de metodologías que se están haciendo en la lista de Arquitectura de Información SIGIA bajo el tema "Eye Traking?". Recomiendo los mensajes de los del día lunes 9 de Enero, en especial uno de Jared M. Spool (www.uie.com/) donde dice: "People think that an eye tracker measures what a user sees. In fact, it only measures what their eyes gaze at. There's a significant difference. The more we played with it, the more we realized that, because a user gazes at a design element doesn't mean they see it. We saw many instances where the user gazed straight at something for many seconds but not recall ever seeing it. One of the more interesting unexplained phenomenon was that we noticed that many users could land the mouse pointer in the scroll bar and successfully scroll *without ever gazing at the scroll controls*. Our inference was that they were attaining the scroll controls with their mouse using their peripheral vision. If this is true, that means that users actually can see things *they don't gaze at." Una ejemplo de esto: http://tinyurl.com/9kxou Las conclusiones de este estudio son igualmente interesantes: http://www.namahn.com/resources/documents/note-eyetracking.pdf Más adelante, en otro mensaje, esgrime lo que en mi opinión es tan importante o más que lo anterior: "The devices themselves are not problematic. It's the interpretation of the results that gets people into trouble." Solo quería compartirlo con vosotros. Un saludo y ¡Feliz Año! Jesús Carreras B: www.biguel.com T: www.dnxgroup.com _______________________________________________ altas, bajas y modificaciones: http://www.cadius.org/lista/opciones.html
