Hola a todos/as!

La gente de inUse se ha puesto en contacto conmigo para que os informe sobre la 
conferencia From Business to Buttons que realizarán a mediados de junio en 
Malmö, Suecia, y os invite a participar en ella. 

Yo estoy apuntado y sinceramente creo que vale la pena. He escrito un post al 
respecto (http://tinyurl.com/2n8yqg). De todos modos, os copio aquí la 
información que me han enviado (en inglés, al igual que la conferencia):

FROM BUSINESS TO BUTTONS. DESIGN FOR EFFECT.
MALMÖ JUNE 14-15 2007

Better design. And better business.
Learn how to get both.

From Business to Buttons is arranged by Malmö University and inUse. With 21 
employees inUse is the leading usability company in Scandinavia which offers 
services to secure business value of IT-projects.

**Some highlights are:

Learn the secrets from Yahoo!’s User Experience Design team that designs some 
of the world’s most visited web sites.

*New York Times Redesign
How do you redesign the website for a venerable news brand with a distinct 
identity and a loyal readership? What’s more, how do you face challenges like 
the commoditization of online news, the rise of user-generated content, and 
other emerging technology trends, while still upholding journalistic standards?

*Learning from games
Human beings are playful. We’re constantly playing games: some serious, some 
frivolous. We learn things through play: we try new things out, experiment, and 
explore. Games and play can provide new methods and metaphors for interaction 
designers. We can make our designs
more playful, and thus more engaging.

*Effect Management in theory and practice
A unique strength of Effect Management is the business-to-buttons-perspective: 
The effect map clearly describes the relationship between expected business 
effects, the users, and the design of the IT-product.

Learn how high you can reach when your design team speaks business. And your 
business listens.

A Conference Dinner will be held on Thursday June 14 th inspired by inUse 
interaction designers. The evening will be filled with surprises and 
possibilities to interact with other attendants.

Here is your chance to meet the people behind world-class web sites, high-tech 
products and services like Sony Ericsson, Skype and Ajax.

Listen to Brandon Schauer (Adaptive Path) speak about Greater competitiveness 
with Experience Design and let Kim Goodwin (Cooper) teach you about Visual 
design with personas and goal.

Early fee - before April 30th Late fee - from May 1st

2 days: 875 € (8 000 SEK VAT not incl.) 2 days: 1 100 € (10 000 SEK VAT not 
incl.)
1 day: 550 € (5 000 SEK VAT not incl.) 1 day: 850 € (7 500 SEK VAT not incl.)

Early-Bird before 30th April 875 € for 2 days
The regular rate is 1100 €. Register now on our website! 
www.businesstobuttons.se


InUse 
Issues concerning seminars and workshops please contact:
Funda Denizhan
E-mail: [EMAIL PROTECTED]
Phone: +46 8 58 88 77 82
www.inuse.se


Malmö Kongressbyrå
For partnership, exhibition, hotels and practical
information please contact:
Linn Nilsson
E-mail: [EMAIL PROTECTED]
Phone: +46 40 25 85 50
www.malmokongressbyra.se




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