Micky Mourelo wrote:

I think I got you right, you say: "if you decide to mark up your site
title as H1, then you should also mark it up as H1 on every other page
of your site" and I postulate quite the opposite. Having the site
title on the homepage inside a H1, to me, does not force you to have
it always as a H1. That is, I do not think that  that consistency
should be honored. I still think we have to apply semantics on a page
by page basis

From your previous reply, you seemed to think that I was advocating something like:


<h1>My site</h1>
...
<h2>Sections of the site</h2>
...
<h3>Section 1</h3>
...
<h4>Subsection 1.1</h4>

and on the page for 1.1, having

<h1>My site</h1>

<h4>Subsection 1.1</h4>

If that's what you thought I said, then no, of course not, that'd be silly. What I am saying is that the page for 1.1 should have

<h1>My site</h1>

<h2>Subsection 1.1</h2>

But anyway...

Two things I would like your opinion on:

1. If I mention the site title in the middle of a paragraph:

<h1>Coca Loca</h1>
[as many tags as you want]
<p>Here at Coca Loca we are devoted to...</p>

should it be like this?:
<h1>Coca Loca</h1>
[as many tags as you want]
<p>Here at <h1>Coca Loca</h1> we are devoted to...</p>

No, because that's not valid. H1 can't be inside a P.

2. Can we repeat the H1? We can do so with the other Hn. (please no
MSWORD comparisons)

In practice, there's nothing wrong with it...but conceptually, a page should be about one topic alone, represented by the highest-most heading in most cases. If you have a page with 2 or more H1, that would indicate to me that you have a document with 2 or more purposes, which may not be the best information architecture.

--
Patrick H. Lauke
__________________________________________________________
re·dux (adj.): brought back; returned. used postpositively
[latin : re-, re- + dux, leader; see duke.]
www.splintered.co.uk | www.photographia.co.uk
http://redux.deviantart.com
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