I work for a marketing company, and in my experience of doing mailers, clients always prefer them to be singing all dancing multicoloured atrocities, and they claim they get better feedback from HTML emails (click-thru hits), over text with links to landing pages.   So, it’s pretty hard to argue against that.  I’d prefer no mailers at all…  they seem dated to me.

 

Frances

 

 

 

FRANCES BERRIMAN

http://www.fberriman.com

 


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