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May we at least forward this to the human resource
dept at MTN
Im sure the could use your services
in Accounting, or is it Marketing : )
but how can u be sure they arent going to shift to
another yellow gonner tomorrow
shall we be drawing for our calcs every time that
happens
there is such as thing as brand
loyalty
when you know someone wont try to reap you off
under the cover of some glitzy billboard
mebbe thats why many of us STILL call airtime
"Juice"
----- Original Message -----
Sent: 11 06 2004 11:22 PM
Subject: lug_: MTN new rates, they are
back at Number 1 [Spam][99.0%]
We really have to keep this list to Linux stuff but this
evening I picked up the paper and could not but notice the huge full page add
from MTN. They also sent me an SMS (three actually, I think someone was trying
to make a point :=) :=)). And since I have been roasted by many in MTN for my
emails, I owe them one on their new move. As usual DO NOT FORWARD this
mail.
My first thoughts were that this is akin to the OMO add that is
playing on radio these days. The one with the little girl and her mother where
the little girl is saying that the new product is "better than OMO" and in the
end the new product is New Improved OMO.
So now we have "Its better
than YelloGo" its..... "its new improved YellowMax". Although I am so confused
by the names YellowGo, PayGo, YellowMax. Just a suggestion I would give to all
networks. have two products Wanainchi and Baraka or something that relates to
the society as a whole. By now everyone knows its a pre-paid system and the
consumer really cares about the rates and does not care about the product
description. This is shown by users calling the product on all networks "pay
as you go".
An old adage says "It takes a big man to admit he is
wrong". I take my hat off to MTN for admitting they were wrong. After all if
they were not wrong, we would not have the wonderful rate change.
After the firefighting (to the point of putting the COO on Capital
Radio to defend the rate increase) we now have the rates they should have
announced in the first place. THANK YOU MTN. Below are my new rate comparisons
for all three networks (using my spending figures so you plug in yours and see
what happens for you).
What I would really like is for MTN to run a
full page add saying that it is now cheaper to call Celtel from MTN than from
Celtel and start a rate war that will stop only when all local calls on all
networks are free :=).
Rate Analysis (peak rates only):
MTN
staff please excuse me if I get the product names wrong. The message of the
rates will still get through!
Firstly we assume that no one on any
network calls anybody on another network.
We have already seen how with
MTN before I used to spend 210,000/= per month and get 650 minutes of
airtime.
Now with the new lower PayGo I would spend 220,000/= per month
and get 714 minutes (at 280/= per minute with 20,000/= as the monthly
fee)
If I use YellowMax (no monthly fee) 220,000/= per month gets me 666
mins (at 330/= per minute)
With CELTEL If I use the same baseline
figure I would spend 220,000/= per month and get 647 mins (at 340/= per
min)
On Mango, for either use Mango Standard (at a rate of 340/= per
min) or Mango Xtra (at a rate of 320/= per 45 seconds which works out to
320*60/45 = 426/= per min).
So Mango Standard would have me spend
220,000/= per month and get 647 mins
Mango Xtra would have me spend
220,000/= per month and get approximately 516 mins
Now we use MY
real calling patterns (peak rates assumed for all networks).
As
stated in the earlier email, this phone is for business. My self-analyzed
calling pattern shows that about 70-80% of my calls are on the MTN network
with the rest on other networks.
So I took the average rate for calling
other networks (for each network separately) and put in the numbers and here
is what I get.
At 80% calls to MTN (spending 220,000/= per month. 80%
is my worst case scenario)
MTN PayGo: I spend 160,000/= at 280 = 571
mins and then 40,000/= at 330/= gives 121 mins for a total of 692 mins
(remember only 200,000/= on airtime and 20,000 on monthly fees)
MTN
YellowMax: I spend I spend the same rate for all networks so the split does
not matter so it is still 220,000/= giving me 666 mins at 330/= per minute.
Celtel: Since one rate to all networks I still get 647 mins for my
220,000/=
Mango Standard: 176,000/= at 420 gives 419 mins plus 44,000/=
at ((430 + 320) /2) = 375 gives 117 mins for a total of 536
mins
Final conclusion is that for my calling patterns, the NEW MTN
rates now ensure that I actually spend significantly more time talking than I
did before for the same price. A true saving! In addition for my calling
pattern, MTN are now the cheapest/pocket-friendly cellular provider in Uganda.
Now if they could get their data working for pay as you go ... like the other
networks do (and at the talk rates ... like the other networks do), I would be
very very happy.
I am not going to do any more of these cellular
analysis things. Even if everyone else drops their rates. I am scared I will
soon be asked to include the discount rates on the weekends for each
network.
The logic for me is unbeatable. My money is going back to
MTN.
Kiggs
****************
*****************************
Kiggundu Mukasa # Computer Network
Consultancy###
KYM-NET LTD. # Intranets & Internet Solutions#
Plot
80 Kanjokya Street
P.O. Box 24284 Kampala, Uganda
Tel: +256 77
972255
+256 71 221141
Fax: +256 31
262122
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