If you think Steve really sold magic, then Tim is right and Steve was a 
Marketing genius.



> Tim -
> 
> It's not rubbish that Steve sold to you expensively. He sold talent, 
creativity, quality and magic. Indeed, putting a price to that bundle would be 
an understatement. For the few years I've been on earth, no one has sold a 
thing to me of that description.
> 
> Sent from my iPhone
> 
> On Oct 6, 2011, at 17:09, Tim Schofield <[email protected]> wrote:
> 
> > Well I'm not convinced that there is another man in the world who can
> > convince so many people to buy so much over priced rubbish.
> > 
> > I don't mean that in any way to be an insult, I have been an admirer
> > of his abilities in marketing for a very long time. Marketing is an
> > incredibly difficult skill (I don't mean marketing in the same way the
> > hundreds of kids running around Kampala claiming to be a marketing
> > business do). To persuade people to believe in a product that is
> > mundane is really something else.
> > 
> > He truly had a genius for it, but now he is gone.....
> > 
> > On 6 October 2011 14:52, Otandeka Simon Peter <[email protected]> wrote:
> >> 
> >> Yes he is gone but it is also another opportunity for Tim Cook and his 
team
> >> to shine much as they will remain living in the shadow of Steve (RIP) for
> >> some time. I believe Apple is not a one-man show.
> >> 
> >> On Thu, Oct 6, 2011 at 4:42 PM, Tim Schofield <[email protected]> 
wrote:
> >>> 
> >>> He was probably the greatest marketing genius ever. Without him apple
> >>> are just another technology company selling overpriced products.
> >>> 
> >>> 
> >>> On 6 October 2011 13:54, Cavin Aaron <[email protected]> wrote:
> >>>> 
> >>>> While launching the iPod he asked the audience, he always wondered why
> >>>> jeans
> >>>> had a small inner pocket
> >>>> And now he figured it out, to keep an iPod
> >>>> To call him a genius is an understatement, having said that he had
> >>>> missteps
> >>>> but he never kept trying,never  lost the faith
> >>>> The story of him getting upset with google when their logo had a 
problem
> >>>> with it's yellow gradient, shows his great attention to details was
> >>>> probably
> >>>> second to none
> >>>> 
> >>>> 
> >>>> On Oct 6, 2011, at 1:00 AM, Faisal Seif <[email protected]> wrote:
> >>>> 
> >>>> He is one of the Most Creative creatures on Earth...
> >>>> 
> >>>> On Thu, Oct 6, 2011 at 3:17 AM, Cavin Aaron <[email protected]>
> >>>> wrote:
> >>>> 
> >>>> RIP Steve Jobs,
> >>>> You fought a good fight, and your works live on forever
> >>>> 
> >>>> 
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> >>> 
> >>> 
> >>> 
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> >> 
> >> 
> >> _______________________________________________
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> >> 
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> > 
> > 
> > 
> > -- 
> > WebERP Africa Ltd
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> > _______________________________________________
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> _______________________________________________
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-- 
rgds,

Reinier Battenberg
Director
Mountbatten Ltd.
+256 758 801 749
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http://twitter.com/batje
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