> but the distribution > scheme in place is comprised of the publisher>main distributor>subsidiary > distributors>dealers. They all get a cut. > > The cost per copy is $32.- Applying the rule, the list price should be > $224. As you can tell from my on line catalogue, the suggested list price > for this book is $98.- In my estimation then, there was no way I could sell > the book at all if the price was over the watershed number of a $100.- My experience with distributors and dealers is that they add 1/3 of their cost to the price and pass it onto the next level. So a "$32 MO book" would be $44 at the first distributor, and $60 at the HYPOTHETICAL second distributor, $80 for the end user, but only if the second distributor ever existed. So an MO book that costs $100 at the dealer- costs $67 at Theodor Presser, i.e. MO got $45 for it- and made a $15 profit. If the MO cost is indeed authentic (the man's tongue in notably forked [allow me to refrain from further biological considerations]) then his take home pay is not insignificant (his rule of thumb of "7 times the cost" is pure fantasy). However the publishers produce facsimiles not to make money. The facsimiles make their OTHER books look trustworthy and sellable. In other words the facsimiles are promotional material to a large degree. RT
______________ Roman M. Turovsky http://turovsky.org http://polyhymnion.org
