Thank you for  your fascinating note.  I comiserate with your
   frustration, Bruno.   A thought which popped into mind  in response to
   your note is that it is possible the lute may induce a state that is
   the opposite of being "turned on" in the loud boisterous mardi gras
   sense.  It is hard to think of it as a sensuous instrument despite its
   swollen belly.  In a way, it is a contemplative pursuit to play the
   lute, and I see very little popular interest in contemplation, or any
   other kind of quietude.  I have also felt that non-lute playing guitar
   academics may be a little fearful or wary of early music and prefer to
   hold it at arm's length, or allow a rare lute performance as a kind of
   freak show.   I provide one, very freakishly, only once each year (at
   these events, the guitar students have seemed more interested in or
   more excited by handling the lutes and being photographed holding them
   rather than hearing them).  University Funds for arts education have
   become so scarce that there is mortal competition and a zero sum game
   with proponents and practitioners of more popular instrumental art
   jealously guarding their turf against potential intruders.  Another
   thought which came to mind was that it may be difficult for people to
   hear the strains of the lute after having their eardrums blasted with
   megadecibels for a lifetime.   After witnessing  here considerable
   crowd excitement during recent and always massively amplified sitar and
   sarod concerts, which are not really extrovert events, and after seeing
   the throngs of middle aged and older folks attending these concerts, I
   can't help but think that it may be necessary to turn the volume up
   (horrors! amplifying?) to force the lilting plucked  lute strains and
   harmonics into people's ears without fear of distortion.  I have not
   yet attempted anything like this.
   A brief breakthrough of lute interest here was very noticeable when
   Sting released his Dowland Labyrinth CD around 2006.  Celebrity appeal
   would get the attention of the masses and make them think the lute was
   cool if only for a little while.  Might Pele take up the lute?  After
   seeing what Segovia and Bream did for the guitar, and seeing how rarely
   the current great lute artists are heard on the mass US media, it seems
   it may take the appearance of a musical Goddess like Saraswati to make
   any sudden major difference.

   Best wishes and thanks again.

   Mark Seifert


   From: Bruno Correia <[email protected]>
   To: List LUTELIST <[email protected]>
   Sent: Wednesday, July 31, 2013 6:46 PM
   Subject: [LUTE]
     Dear members of the list,
     I have been at pains trying to raise interest in our beloved
     instrument down here in Brazil. I've given speeches, played solo and
     chamber concerts... but despite all efforts the general public and
   also
     the musicians (professionals or amateurs) simply don't get turned on.
     It is a sad fact that the lute and the early music performance
     practice did not reach the University here. So we don't exist
     academically speaking.
     Would anybody be willing to list some strategies that could be used
   to
     help disseminate the lute and its repertoire?
     --
     Bruno Correia
     Pesquisador autonomo da pratica e interpretac,ao
     historicamente informada no alaude e teorba.
     Doutor em Praticas Interpretativas pela
     Universidade Federal do Estado do Rio de Janeiro.
     --
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