add my personnal commands to menu bar

[celano]

Hy,

I create the command in the preamble:
   \newcommand\MADAM[1]{Madam #1}


I'd like to set this command in my own user interface toolbar 
(example.ui) :

   Menuset

   Menu "PhD"
        Submenu "commands" "insert_commands"
   End

   Menu "commands"
        Item "MADAM" "?????"
   End

   End

What should I insert instead of ????? to make \MADAM{} inserted?

Thank you and sorry for the bad english!!

Celano