Buddha in the boardroom
by LYNN MOORE, Montreal Gazette, January 3, 2006
When the Western desire to prosper meets Eastern philosophy, an
interesting business tenet is born: you must give in order to get
Montreal, Canada -- It had all the markings of a standard Saturday
business workshop: a dozen casually dressed people were sitting around a
boardroom table in Montreal's IBM tower. They had paid $300 to $350 to attend.
<< Investment adviser Matteo Marricco has embraced The Diamond Cutter
concepts: "The effects are ... that you start to make better (business)
decisions."
CREDIT: PIERRE OBENDRAUF, THE GAZETTE
As they leafed through special workbooks, one of the two seminar leaders
switched on a computer, starting a multi-media presentation.
But the session's bottom line was light years away from that of the
conventional buttoned-down business world.
"To create the roots of prosperity ... we take what we want most and give
it away," Gary Hirsch, president of the Enlightened Business Institute, said
early in the day-long seminar.
You want to increase your wealth, give money away. That was the
counter-intuitive message heard by participants, including a physicist, a
potter, a language teacher and an investment adviser.
Hirsch, a Buddhist and former Washington state bureaucrat, teaches at the
intersection of the business and spiritual worlds. His message, which is based
on a popular book, has been taken as far afield as China.
To reinforce his point, the soft-spoken Hirsch told the story of a
Colorado client, a real-estate agent who wanted to reverse a downward revenue
spiral.
The man was advised to buy a bag of groceries for a homeless person. In
no time, he was working to get the homeless into housing and - not
incidentally, according to Hirsch - he had became his firm's top earner.
It was a matter of instant karma - sowing the seeds of what you hope to
reap.
"We are talking about a belief system here. It's not something we can
prove to you," said Hirsch, whose seminars are based on the 2000 book, The
Diamond Cutter: the Buddha on Managing Your Business and Your Life, by Geshe
Michael Roach. The book takes its inspiration from The Diamond Sutra, a sacred
text of Buddhism.
In the book, Roach, a Buddhist monk now in a three-year silent retreat,
tells how he secretly tested Buddhist principles for more than a decade while
helping establish the Andid International Diamond Corp., a venture that started
with $50,000 in capital and, in 2000, had annual sales in excess of $100
million U.S.
The book notes that the goal of business is to achieve prosperity and
that prosperous people are ideally placed to help others.
Belief systems in the business world are becoming increasingly visible in
workplace seminars and on the bookshelves of North America.
"I have a feeling that it has to do with the whole self-help culture that
we are in at the moment," said McGill University professor Eric Caplan, of the
Department of Jewish Studies.
"It is an attempt to put a religious slant on that self-help culture ...
so instead of having the Seven Strategies for Doing X, someone will have the
Seven Christian Strategies for Doing X," Caplan said.
A Jewish audience might turn to a book like Jews, Money and Social
Responsibility:
Developing a "Torah of Money" for Contemporary Life, he said. An
interesting aspect of the phenomenon is whether the business people who seek
books based on ancient religious texts already have those values.
"Are the texts the motivator or is it that we want to do this particular
thing and say, 'Look, there is a text saying we should do this,' " Caplan
wondered.
Investment adviser Matteo Marricco was instrumental in bringing Hirsch
and colleague Elizabeth Prather to Montreal. He has read and reread The Diamond
Cutter, has met its author and was a private client of Hirsch's.
"It's not that I'm a Buddhist. I'm more a seeker of truth," said Marricco
who works for CIBC Wood Gundy and who lined up the use of a company boardroom
for the seminar.
"I've read the New Testament, the Old Testament ... a lot of spiritual
material and try to filter it down to the common denominators," said Marricco
who was raised as a Roman Catholic.
The Diamond Cutter and its Buddhist views are very practical for someone
in his line of work, he said.
"If I put the client's needs first, knowing that if I take care of you,
you will take care of me because that is a natural law ... and I know that I'm
planting seeds that will bear fruit for the longest time," he said.
Since embracing Diamond Cutter concepts, Marricco said, he has looked
beyond himself. He does volunteer work and gives a set portion of his earnings
to charitable causes, without an eye on the tax receipt.
"The effects are - and I know this sounds far-fetched - that you start to
make better (business) decisions," he said.
"Acquiring money has nothing to do with how smart you are, it has more to
do with how much generosity you have in your heart."
Whatever the reason, Marricco has generated more wealth for himself - and
others - since he changed his world view.
When he started in the investment business, Marricco said he made about
50 cold calls a day soliciting clients and, at the end of the first year, was
well short of what his company expected in terms of assets under his management.
About six months after he plugged into The Diamond Cutter, in the summer
of 2003, the assets under his management had almost doubled. By last summer,
those assets had grown by 100 per cent.
"Is it because I started being more generous and followed higher
principles? I'd like to think that it is," he said.
"I can't prove this to you, but I live my life by this and I see the
difference."
Most of the Quebecers who participated in Hirsch's session were, like
Marricco, believers. And, like language teacher Judy Quenneville, many had
signed up to add lustre to their personal and business lives.
"I can't be one person at home and another at work," said Quenneville who
hoped the session would give her the tools for settling tensions at work so it
would be a harmonious place when she takes her retirement soon.
Hirsch said that while most seminar participants are well-versed in the
Buddhist underpinnings of his seminar, he has had some negative reactions.
Recently, he was hired to give the workshop to 25 managers of a U.S.
energy company. The firm's president had read The Diamond Cutter, but the
workshop participants hadn't.
"Some of them said, 'I'm willing to accept that I caused the good things
in my life. I'm not willing to accept that I caused the bad things," Hirsch
recalled.
"So to some to them, we probably seemed like crazy Americans," he said.
"But that's good for us because we have to learn how to talk to people who have
never heard of anything like it before."
The Enlightened Business Institute was Roach's idea and is currently
generating about $225,000 U.S. in gross revenue, said Hirsch, who described it
as a small startup firm with a future.
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