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FOR IMMEDIATE RELEASE July 29, 2002 BLUE WORLD ANNOUNCES LASSO PARTNER ALLIANCE Partner program offers numerous benefits for Web developers, ISPs, webmasters, trainers, vendors and consultants. Bellevue, WA--July 29, 2002--Blue World Communications, Inc.--pioneers of the Web Data Engine(tm)--today announced the launch of the Lasso Partner Alliance (LPA), a new service designed to offer numerous benefits for advanced users of Blue World Lasso products. "At Blue World, we're committed to serving the needs of leaders within the burgeoning Lasso community with partner-level benefits," said Bill Doerrfeld, CEO of Blue World. "We believe we've created a program that will provide members the information and services they require in order to better build, serve, maintain, and market solutions based on Lasso products." LPA Benefits Lasso Partner Alliance members receive the following benefits: LPA Talk - Access to private discussion forum--with searchable archives--frequented by top Lasso developers and Blue World employees for advanced technical discussions of current and future Lasso products and discussions of Blue World services, policies, and procedures. Pre-Release Software - Early access to select pre-release versions of Blue World software and services. Participants in alpha and beta programs for most Blue World products and services will be drawn from the Lasso Partner Alliance membership. Bug Tracking - Access to Blue Bugs issue tracking system for tracking the status of bugs and feature requests for Lasso products. Private Web Site - Access to private member Web site containing pre-release product information along with special business opportunities. Save on Blue World Products and Services - 10% savings on purchase of new and upgrade Lasso software and support services directly from Blue World for not-for-resale use within LPA member organizations. Volume Purchase Discounts - Volume license discounts on new purchases of Lasso Professional 5 Developer Edition or Lasso Studio for Lasso ISPs, training providers, and corporate workgroups. LPA Directory Listing - Listing in LPA directory at http://www.lassopartner.com/directory/. This is the primary directory of leading Lasso developers, ISPs, and solution vendors and is promoted by Blue World as the first place where inquiries and referrals are directed for Lasso related products and services. LPA Logo Display - Ability to display the Lasso Partner Alliance member logo on members' Web sites and marketing materials for enhanced recognition. Member Newsletter - Monthly newsletter with confidential progress reports straight from the CEO of Blue World. Third Party Specials - Special discounts on third-party products, services, and promotional opportunities will be offered from time to time. Testimonials "As an advanced Lasso developer, I rely on the LPA to provide me with the latest technical information and the ability to help drive the direction for future development. Lasso contributes to 80% of my company's revenue, so becoming a Lasso Partner was an obvious must." Bil Corry, President, Mindio Corporation. "As a Lasso developer, knowledge of product roadmaps and hands-on testing of future releases helps me plan my business, and gives me a competitive advantage. The Lasso Partner Alliance provides this with a level of information that is simply amazing. Furthermore, the LPA forum allows me to establish relationships with expert Lasso developers worldwide." Morten Bagai, bagai.com "LPA allows our business to stay on the leading edge with access to pre-release software and bug tracking while providing contact with Blue World though LPA Talk. I'd recommend LPA to all developers and businesses who rely on Lasso technology to handle their Internet or intranet needs." Jim Van Heule, President, VH Publications, Inc. Memberships and Fees Two types of memberships are available, Associate and Corporate. An Associate membership includes one listing in the LPA member directory and full LPA benefits for a single user. A Corporate membership includes one listing in the LPA member directory and full LPA benefits for up to five users within a single organization. Fees for a 12 month membership are $399 for Associate and $1199 for Corporate. How to Join Additional information and details on how to join are available on the Lasso Partner Alliance Web site at <http://www.LassoPartner.com>. About Blue World Blue World Communications (www.blueworld.com) delivers cross-platform software tools allowing Web developers and designers to quickly build and serve powerful data-driven Web sites. Blue World provides Lasso Professional 5, Lasso Web Data Engine, Lasso Studio and the ListSearch.com service in fulfillment of its mission to bring business to the Internet(tm). __________________________ Please visit our sponsors: RadGad(sm): The Place for Useful Gifts & Gadgets.(sm) http://www.radgad.com/, mailto:[EMAIL PROTECTED], or 877-5-RADGAD MacTech(r) Magazine: The journal of Macintosh technology and development http://www.mactech.com, mailto:[EMAIL PROTECTED], or 805-494-9797 DevDepot(sm): Your Source for RAM, Technical & Developer Products http://www.devdepot.com, mailto:[EMAIL PROTECTED] or call 877-DEPOT-NOW To submit a posting to MacDev-1, mailto:[EMAIL PROTECTED]. To subscribe to MacDev-1, send mail to [EMAIL PROTECTED] with the SUBJECT line reading "SUBSCRIBE MACDEV-1". 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