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FOR IMMEDIATE RELEASE
March 18, 2003

BLUE WORLD SUPPORT CENTRAL DELIVERS POWERFUL NEW KNOWLEDGEBASE

Enhanced support site is 10 times faster than prior version

Bellevue, WA--March 18, 2003--Blue World Communications, Inc.--pioneers of
the Web Data Engine(tm)--today announced the immediate availability of the
new Blue World Support Central service. The enhanced service is up to 10
times faster than the prior version and offers Blue World customers instant
access to the latest knowledge on issues, tips and techniques with Blue
World Lasso products. The service is available free-of-charge at
<http://support.blueworld.com>.

"The enhanced Blue World Support Central service underscores our commitment
to provide our valued customers with exemplary support services," said Bill
Doerrfeld, CEO of Blue World. "Web developers demand and deserve top-notch
support services, and, Blue World is committed to exceeding expectations."

About the New Blue World Support Central

The Blue World Support Central Web site is the main hub in Blue World's
support services providing customers with instant access to articles
pertaining to support notes, software fixes, FAQs, documentation updates,
tips and techniques and more. Qualified customers can also submit support
inquiries and feature requests for efficient and timely service. The new
Blue World Support Central sites is powered by Lasso Professional 6 and
MySQL 4.x and performs up to 10 times faster than the prior version of the
service powered by other technology.

The Blue World Support Central system is designed to provide quick answers
to issues as they occur, including answers to questions on compatibility
with other products released after any given Lasso product is released. For
example, the article at
<http://support.blueworld.com/article.lasso?id=3102003594> discusses how
Lasso Professional 6 is compatible with Apple's recently released Java
1.4.1. New articles are regularly added and updated as software
technologies evolve.

For additional details on software issues and future directions, Blue World
also offers its Lasso Partner Alliance members full access to its internal
Blue Bugs issue tracking system. This allows members to see the precise
status of all reported issues and to access the same information tracked by
engineers and quality assurance representatives at Blue World. This allows
members to have keen insight into the evolution of the Lasso product line
and better plan and align their own development efforts with those at Blue
World. Details on how to join the Lasso Partner Alliance are available at
<http://www.LassoPartner.com>.

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform
software tools allowing Web developers and designers to quickly build and
serve powerful data-driven Web sites. Blue World provides Lasso
Professional, Lasso Studio and ListSearch.com in fulfillment of its mission
to bring business to the Internet(tm).

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