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FOR IMMEDIATE RELEASE Original Macintosh Design Team to Kick Off Macworld Conference & Expo in Boston Feature presentation line-up will be headlined by Mac community veterans FRAMINGHAM, MA - March 15, 2004 - IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced that the opening feature presentation at Macworld Conference & Expo� in Boston will celebrate the 20th anniversary of the Macintosh with the members of its original design team. This panel presentation will lead off a feature presentation line-up that also includes photojournalist Rick Smolan and the return of Macworld's geek trivia contest, the MacBrainiac Challenge. Macworld Conference & Expo will take place July 12 - 15, 2004 at the new Boston Convention & Exhibition Center (BCEC). Macworld is returning to Boston for the first time in seven years, and is the first event to be held in the BCEC. New York Times technology columnist David Pogue will host a panel of members from the original Macintosh design team in the event's opening feature presentation, "The Macintosh at 20 - A Celebration of 20 Years of Innovation." Attendees will hear from Jef Raskin, Andy Hertzfeld, Bill Atkinson and Jerry Mannock, who will share anecdotes and perspectives on the development of the Macintosh. These veteran Mac luminaries will also examine the evolution of the Macintosh, and explore what the future holds for the Mac and the technology community at large. The opening feature presentation will take place on Tuesday, July 13 at 10:00 am. Renowned photojournalist Rick Smolan will also deliver a feature presentation at Macworld on Wednesday, July 14 at 10:00 am. Smolan, who co-founded the best-selling "Day in the Life" series, is also the co-founder of Against All Odds Productions, which specializes in the design and execution of large-scale global projects that combine compelling story-telling with state-of-the-art technology. Smolan recently completed a new project, America 24/7 , which turned more than one million photographs submitted by more than 25,000 photographers into a best-selling book that chronicles life in America. Macworld Boston will also present the return of the MacBrainiac Challenge, an entertaining, unpredictable geek trivia contest featuring the Mac community's most popular personalities. Hosted by Christopher Breen, contributing editor of Macworld, the MacBrainiac Challenge will pit two teams against one another to compete for the coveted MacBrainiac Award. Teams will be headed up by Andy Ihnatko, columnist for the Chicago Sun-Times and Macworld , and Peter Cohen, senior editor of MacCentral . The MacBrainiac Challenge will take place on Wednesday, July 14 at 3:00 pm. "Over the past several months, IDG World Expo has been reaching out to the Mac community to engage them in the development of Macworld Boston, and the response has been overwhelmingly positive," said Warwick Davies, group vice president of IDG World Expo. "We are committed to producing an event in Boston that celebrates the dynamic spirit and sense of community that is unique to Mac users. The feature presentation line-up is the first of many show attractions that we have developed to educate, entertain and inspire the Mac community at Macworld Boston this summer." Feature presentations are open to all registered attendees. For more information on Macworld Boston, visit www.macworldexpo.com/boston2004 . Registration for the event will open in early April 2004. About Macworld Conference & Expo Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at www.macworldexpo.com . About IDG World Expo IDG World Expo ( www.idgworldexpo.com ) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo�, LinuxWorld Conference & Expo�, Bio-IT World Conference + Expo TM , Health-IT World Conference + Expo TM , Portable Power Conference & Expo TM and Wireless Sensing Solutions TM . IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. About IDG International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo� Macworld Conference & Expo�, DEMO�, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. 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