Even better... here's the article, in it's entirety.
June 24, 2003 Apple Announces Chip Deal and Other Moves to Lift PC's By JOHN MARKOFF SAN FRANCISCO, June 23 ? Steven Jobs, chief executive of Apple Computer , unveiled a new alliance with I.B.M. today that will install a powerful I.B.M.-designed 64-bit microprocessor chip on Apple computers. The move is a bid to stay innovative and independent in a computing world dominated by Microsoft and Intel . The introduction of the new G5 chip, industry analysts said, is crucial to keeping Apple competitive with the ubiquitous Intel Pentium-based personal computers and to jump-start sales of Apple's Macintosh personal computers, which have been relatively flat the last two years. The processor, Mr. Jobs noted today, is also the foundation for the company's software developments that will be based on a new version of its OS X operating system ? called Panther ? that Apple plans to begin selling for $129 before the end of the year. The announcements were made at the opening day of Apple's annual software developer conference. Mr. Jobs, who makes his presentations seated on stage in front of a computer keyboard, which he plays like a concert pianist, received repeated ovations and on one occasion a gasp from his audience of 3,800 Macintosh software developers when he showed a clever way to find documents on a cluttered computer screen. The presentation included a video instant-messaging conversation by Mr. Jobs and one of his executives based in Paris, who was seated with a clear view of the Eiffel Tower. His presentation also included a cameo video appearance by one Apple board member, former Vice President Al Gore. Throughout his demonstrations of hardware and software products, Mr. Jobs did not stray from the theme that Apple remained an innovator and was moving forward faster than its PC industry competitors were. "What does the competitive landscape look like out there?" he asked. "Our competition was going to be out there in 2004, they've slipped until 2005, and some people tell us it will actually be in 2006," he said, referring to a new version of Microsoft's Windows operating system, code-named Longhorn, that has been delayed. At a variety of recent public forums, Mr. Jobs has been making the case that Apple is leading the PC industry in innovation. That appears to be justified, analysts said, both in new markets like the recent iTunes music service, which permits consumers to buy songs for 99 cents and in more basic technology areas like the Macintosh imaging technology Quartz. Microsoft is now planning a similar technology for the Longhorn version of its operating system. "They can charge a premium for really great stuff," said Roger Kay, director of client computing at the International Data Corporation. "Everyone admits that, even the Windows people." The challenge for Mr. Jobs, he said, is that even while Apple has had success in some areas, overall worldwide market share for Apple computers has continued to "flutter down." Even Apple's strongest businesses, like the home computer market in the United States, where it now has a 3.4 percent market share down from more than twice that percentage in the mid-1990's, are weak, Mr. Kay said. "Given everything they've done, he still hasn't expanded his installed base," said Andrew J. Neff, a financial analyst at Bear, Stearns in New York, referring to Mr. Jobs and the percentage of Apple users. "He's done very well, and he will probably create a strong wave of replacement purchases, but the realities of the industry raise questions about whether he can spur a permanent shift in market share." Mr. Jobs insists that Apple has been able roughly to double its consumer market share the last year and argues that it has in part been held back by economic downturns in the publishing and advertising markets, where it has traditionally been strong, as well as by missteps it made in the education market. He said that with just a little bit of help from the economy, as well as increased demand for desktop replacement machines, Apple will perform well when the new computers based on the G5 chip begin selling. Today, Apple said that it would begin shipping its first three new models in August, with processors ranging from a single 1.6-gigahertz priced at $1,999 to a 2-gigahertz dual processor system priced at $2,999. Apple is betting that it will be able to outflank Intel and Microsoft-based PC's by moving quickly to 64-bit processing for mainstream personal computer users. Mr. Jobs said that the new processor would allow personal computer users to have access to more than four gigabytes of memory ? which is the limit for today's 32-bit processors. That expansion, he said, will make the personal computer market grow again. "You can write new kinds of applications you couldn't write before," he said. In his presentation Mr. Jobs showed demonstrations, including Adobe's Photoshop and Mathematica, a sophisticated mathematics equation solver from Wolfram Research that greatly benefited from the 64-bit processing power of the new G5. Mr. Jobs acknowledged that the new chip still trailed Intel's Pentium in certain processing tasks, but he said that it had surpassed the Pentium for math-intensive operations. In dual-processor applications the new Apple systems are more than twice as fast as a comparable system from Dell Computer . Mr. Jobs refused to comment on Apple's relationship with Motorola , which has made Apple's microprocessors until now. He acknowledged that the I.B.M. announcement should end speculation about whether Apple would adopt the Pentium chip. Apple said today that a three-gigahertz version of the G5 chip would be available within 12 months. Mr. Jobs said, meanwhile, that Apple had sold more than a million iPod portable music players and more than five million songs through its iTunes music store. Copyright 2003 ?The New York Times Company On Tuesday, June 24, 2003, at 02:50 PM, Ward Oldham wrote: > Robert, > Now all we need is your member ID and password :). > > Ward Oldham > >> http://www.nytimes.com/2003/06/24/technology/24APPL.html?tntemail0 >> >> Good article. >> >> Robert >> >> >> >> | The next meeting of the Louisville Computer Society will >> | be June 24. The LCS Web page is <http://www.kymac.org>. >> | This list's page is <http://erdos.math.louisville.edu/macgroup>. > > > > | The next meeting of the Louisville Computer Society will > | be June 24. 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