Good information Dan, thanks a bunch.

John



On Jan 26, 2011, at 9:58 PM, Dan Crutcher wrote:

> Stuart,
> 
> The hardest part of creating something together for print is making sure that 
> your images are conveyed properly. For almost all color printing on coated 
> paper stock, you will want your images to be at least 300 dpi (dots per inch, 
> sometime referred to as "ppi" - pixels per inch) resolution at the size that 
> they are actually going to print and in CMYK color mode (as opposed to the 
> RGB mode that is standard for images displayed on computer screens).
> 
> The problem is that most standard word-processing programs, such as Word (and 
> presumably Pages, although I don't know enough about it to say for sure) 
> don't give you much control over resolution or color mode. Which is why 
> serious graphic design for print is usually done in programs like 
> QuarkXPress, InDesign, Illustrator or Photoshop. 
> 
> Having said that, most commercial printers are used to converting files from 
> programs that aren't really meant to output high-res press-ready documents, 
> so the best bet if you don't have a true page layout program is to ask 
> whoever is printing the program what their preferred formats are. They may 
> prefer to have you send them a mockup done in a word-processor, but then to 
> get the hi-res images and text separately so that they can use their own 
> processes to put them together in the best way.
> 
> Dan
> 
> 
>> Hi all, 
>> 
>> I want to put together a professional looking ad for a playbill, but I'm not 
>> a designer!  Are there any simple programs out there that can make my text 
>> and images look wonderful?  Perhaps template based.   I would, of course, 
>> prefer a free or inexpensive program. 
>> 
>> Any thoughts/help greatly appreciated!
>> 
>> Stuart
>> 
>> 
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> 
> 
> 
> 
> 
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