Marta

On Mar 24, 2014, at 9:33 AM, John Robinson wrote:

> Apple in Comcast talks about streaming TV: report
> Apple is in talks with US cable and Internet giant Comcast about a 
> streaming-television service that would use an Apple set-top box, a report 
> said Sunday.
> 
> Talks are in their early stages but any deal would allow Apple to get special 
> treatment on Comcast's cables to ensure it bypasses congestion on the web, 
> The Wall Street Journal said, citing people familiar with the matter.
> 
> "But the deal, if sealed, would mark a new level of cooperation and 
> integration between a technology company and a cable provider to modernize TV 
> viewing," the WSJ said.
> 
> "Apple's intention is to allow users to stream live and on-demand TV 
> programming and digital-video recordings stored in the 'cloud,' effectively 
> taking the place of a traditional cable set-top box."
> 
> Apple hopes the tie-up will mean viewers will not have to contend with 
> frustrating buffering that can take place while streaming web video.
> 
> The report stressed that a deal was some way off, and would require Comcast 
> "to make significant investments in network equipment and other back-office 
> technology."
> 
> Last month, Netflix and Comcast said they had reached an agreement so that 
> the US video-streaming service's programming could be viewed more smoothly.
> 
> Netflix and its heavy traffic flow had been reaching Comcast's network via 
> bandwidth intermediaries, sometimes resulting in non-fluid streaming, or 
> buffering.
> 
> Also in February, Comcast unveiled plans to swallow rival Time Warner Cable 
> in a $45.2 billion mega-deal that triggered debate on the creation of a 
> cable-Internet behemoth.
> 
> 
> 
> 
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