So true Ed, just didn’t have the breakdown you do…

Firms, advertising agencies and survey groups will concentrate on what the 
Apple user prefers, as the info. gets out we will be catered to more.


> On Nov 28, 2015, at 12:10 PM, [email protected] wrote:
> 
> The vast majority of Android users Are former windows users who can barely 
> use a computer and spend 90 % of their day on Facebook and 5 % on txt and 3 % 
> on the phone 2% on games. This is from watching people here at work that use 
> smartphones which is everyone.
>  
> From: [email protected] 
> <mailto:[email protected]> 
> [mailto:[email protected] 
> <mailto:[email protected]>] On Behalf Of John 
> Robinson
> Sent: Saturday, November 28, 2015 10:14 AM
> To: Topics related to Apple and Macintosh computers
> Subject: [MacGroup] There is a distant rumbling that's getting louder.....
>  
>  
>  
> Met the family for lunch yesterday before they headed out to shop…I kept 
> asking myself….WHY….soon the ladies ask the same and only went to one store 
> before coming home.
>  
> The traffic was not out of control but it was not a pleasant walk in the 
> park, completely reinforcing WHY 99% of our shopping will be ON LINE, not 
> only at Christmas but throughout the year.  
>  
> Yesterday I took advantages of several 30%-50% off deals, and never left the 
> house…no crowds to fight, parking spaces to challenge another driver, saved 
> gas, shopping from the PJ’s and letting the little trucks deliver…..
>  
> The numbers grow, the paradigm shift continues…
>  
> The St. Louis Fed just published an amazing “chart worth a 1,000 words”, if I 
> were in the brick and mortar business or owned a shopping mall I would be 
> standing in the corner mumbling to myself…..
>  
> Finally, how is the “mobile” shopping performing?  What about those that shop 
> from their phone or tablet?  Guilty as charged, it’s something I do several 
> times a week…need 7w light bulbs, need shampoo, need an audible book, need 
> removable stickers to place on gifts for organization?  
>  
> Reach for the phone and it’s ordered in seconds….
>  
> So who is doing most all the mobile purchasing?  Shouldn’t be those Apple 
> guys, they only comprise 40% of the entire mobile world, the “other” guys own 
> the platform….thus Apple should be only a fraction of the on line purchases, 
> right?
>  
> Makes sense.
>  
>  
> I have never understood the actual results, it says a lot about the Apple 
> user, so many of the other platforms are used to text, watch video’s, and 
> send emails, or play games, commerce isn’t their cup of tea….I am sure 
> someone knows the answer.
>  
>  
> Hope each of you had a wonderful Thanksgiving, I heard a stat just before the 
> holiday that show what we American’s think of Thanksgiving.
>  
> 87% of American’s will spend Thanksgiving with family.
>  
> 72% will be with 5 or more people.
>  
> 78% will have prayer as a part of their festivities. 
>  
>  
>  
>  
> Be safe,
>  
>  
> The St. Louis Fed just tweeted a brutal chart showing the sorry state of US 
> department stores
>  
>  
> It's Black Friday 
> <http://www.businessinsider.com/meaning-of-black-friday-retail-accounting-2015-11>,
>  which means American consumers everywhere are knocking down doors in their 
> efforts to take advantage of what they perceive to be a good deal 
> <http://www.businessinsider.com/how-retailers-manipulate-shoppers-black-friday-2015-11>.
>  
>  
> But Black Friday is just one day in a year during which retailers are engaged 
> in intense competition with their peers and the disruptors in the industry.
>  
> In particular, brick-and-mortar retailers 
> <http://www.businessinsider.com/nordstrom-has-analysts-worried-about-us-economy-2015-11>
>  are in a battle with the online retailers 
> <http://www.businessinsider.com/amazon-shows-the-us-economy-is-in-great-shape-2015-10>,
>  who are able to offer lower prices thanks to lower overhead costs.
>  
> Minutes ago, the St. Louis Fed tweeted this brutal look 
> <https://twitter.com/stlouisfed/status/670342764568158208> at the state of 
> the department store business. As you can see, sales have only declined since 
> the early 2000s, which coincided with the advent of online retail.
>  
> <image001.png>
>  
>  
> Apple's iOS clenches 78.3% of U.S. mobile online shopping over Thanksgiving, 
> 360% more than Android
> By Daniel Eran Dilger <http://twitter.com/danieleran> 
> Friday, November 27, 2015, 06:08 pm PT (09:08 pm ET)
>  
>  
> Apple remained the dominant platform for holiday mobile shoppers as iPad and 
> iPhone users accounted for 78.3 percent of mobile e-commerce orders over 
> Thanksgiving Day. Buyers using any device using some form of Android 
> contributed only 21.5 percent of online orders.
>  
>  
>  
> Those figures come from Custora's E-Commerce Pulse 
> <http://blog.custora.com/2015/11/turkey-mouse-clicks-thanksgiving-2015-e-commerce-recap-live-black-friday-update/?mkt_tok=3RkMMJWWfF9wsRoivq3BZKXonjHpfsX%2B6uUvX7Hr08Yy0EZ5VunJEUWy2oQBTtQ%2FcOedCQkZHblFnVsOQ62sUqUNqawL>,
>  the marketing firm's report on online buyers and shopping trends, including 
> "200+ online retailers, 500 million anonymized shoppers, and $100B in 
> e-commerce revenue."
>  
> On Thanksgiving Day, the firm noted that online shopping revenue grew by 12.5 
> percent over last year, while transactions were up by 10.8 percent over the 
> same day in 2014. 
>  
> Online orders made using mobile phones or tablets jumped to 39.3 percent of 
> all online sales on Thanksgiving, surpassing the 34.3 percent threshold 
> reached last year.
>  
> “ Apple iOS continues to command more than 3.6 times the commercial relevance 
> in online shopping compared to all Android makers collectively”
>  
> The increasing popularity of mobile devices among online shoppers has 
> particularly favored Apple's iOS, which has retained its dominant lead, when 
> 79.9 percent of mobile orders were placed using an iOS device.
>  
> Apple iOS continues to command more than 3.6 times the commercial relevance 
> in online shopping compared to all Android makers collectively. 
>  
> Apple's smartphone market share, as estimated 
> <http://appleinsider.com/articles/15/09/03/latest-comscore-figures-show-iphone-growing-and-cementing-us-marketshare>
>  by comScore, hovers slightly above 40 percent in the U.S..
>  
>  
> 
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