Six Colors
An oral history of the "Get a Mac" ads ↦
It’s been ten years since the premiere of the “Get a Mac” ads featuring John
Hodgman and Justin Long, and Douglas Quenqua of Campaign US has interviewed the
principles for the story of how the campaign was conceived, cast, and—most
frighteningly of all—judged by Steve Jobs. There’s also an audio interview with
Long, Hodgman, and former TBWA/Chiat-Day creative director Jason Sperling.
[Read on Six Colors.]
http://www.campaignlive.com/article/oral-history-get-mac-part-1/1417003
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