A very brief synopsis of today’s event at Apple.
APPLE NEWS APP.. Over 1 BILLION news stories read EACH DAY! The largest single news source available. Now Magazines coming to Apple News + To begin thee will be 300 magazines available, Apple will not know what we read, and THEY DON’T ALLOW ADVERTISERS TO FOLLOW US! Many magazines and publications that are highly sought, totaling over $8,000.00 a year to subscribe to each. APPLEPAY: On pace to reach 10 BILLION transactions this year. 70% Retail establishments accept ApplePay in the United States…in Australia its acceptance is 99%, European countries from 80% to 85%. Now Apple and Goldman Sacks have teamed up to offer an Apple Credit Card. Each purchase will IMMEDIATELY put anywhere from 1% to 3% CASH into your Apple Wallet…as soon as you complete the purchase, at the end of the day your wallet will have the funds added. Those funds can be used to purchase anywhere ApplePay is accepted. The money can be applied toward the balance on the card. There will be no late fees, no overdraft fees, no penalty of you miss a payment. Goldman will never sell your data. All this from the iPhone, iPad, Apple Watch, however if a card is needed Goldman issues a Titanium card with NO credit card number, NO expiration data and no CSC code on the back. If you must have the numbers they will be on your Apple Wallet card on your iPhone. Very secure indeed. APP STORE, More than a HALF BILLION visits each week. IOS is the largest Gaming Platform in the world. Over 300,000 games, with over 1 BILLION downloads. Now Apple Arcade will allow over 100 GAMES to be played thus giving developers that don’t have the budgets for advertising to offer their excellent work to compete with better known games. These games will not be on any other platform, the Gaming section will be on it’s own section of the App Store. Games will play on iPhone, iPad, Mac, and Apple TV….both ON LINE and OFF LINE. No advertising and parents can set screen time. This will be a FAMILY subscription so all members will enjoy for the same price as a single subscription. APPLE TV: Currently 150 Streaming Apps. 100,000 Titles, along with Apps. for most all streaming firms. Now with AppleTV + you will pay for only what you want, no more large bundling as with the Cable companies. One App will do it all, even if you subscribe to a firm such as Spectrum, all it’s programming will be available through AppleTV +, on any Apple Device. On demand, On Line or Off Line. Ad Free Best Picture Quality Family subscription for sharing all at one price. Available in the fall. Apple TV+ Personal programming has obtained some of the biggest names in the business to produce content only for Apple. The previews of some of the offerings looked to be stellar. Finally, Apple is going to be a force for ordering our viewing habits the way we want, on the devices we want, when we want, all for one low fee. My bet is the lot of these offerings will become large cash flows for the company and again change the way we interact with our world.
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