Not sure if many recognize the name Marc Benioff, the founder of
Salesforce.com. This is a firm with over 18 Billion of revenue in 2019….
It provides a plethora of services for firms to handle divisions of their
companies without staffing their own personnel….
For instance…..
The company I work for had spent hundreds of millions attempting to develop a
Sales Platform for the agents…it was never ready for Primetime…so management
partnered with SalesForce to bring the tools needed for organization,
prospecting, follow up, etc. etc….it’s an amazing fit.
And where did the idea for all this come from?
Steve Jobs.
The story is below.
John
The story of why Marc Benioff gifted the AppStore.com domain to Steve Jobs
9:55 am EST • January 2, 2020
In Marc Benioff’s <https://crunchbase.com/person/marc-benioff>book,
Trailblazer
<https://www.amazon.com/Trailblazer-Business-Greatest-Platform-Change/dp/1984825194>,
he tells the tale of how Steve Jobs planted the seeds of the idea that would
become the first enterprise app store, and how Benioff eventually paid Jobs
back with the gift of the AppStore.com domain.
While Salesforce <https://crunchbase.com/organization/salesforce>did truly
help blaze a trail when it launched as an enterprise cloud service
<https://techcrunch.com/2019/03/08/salesforce-at-20-offers-lessons-for-startup-success/>
in 1999, it took that a step further in 2006 when it became the first SaaS
company to distribute related services in an online store.
In an interview last year around Salesforce’s 20th anniversary
<https://techcrunch.com/2019/03/22/how-salesforce-paved-the-way-for-the-saas-platform-approach/>,
company CTO and co-founder Parker Harris told me that the idea for the app
store came out of a meeting with Steve Jobs three years before AppExchange
would launch. Benioff, Harris and fellow co-founder Dave Moellenhoff took a
trip to Cupertino in 2003 to meet with Jobs. At that meeting, the legendary CEO
gave the trio some sage advice: to really grow and develop as a company,
Salesforce needed to develop a cloud software ecosystem. While that’s something
that’s a given for enterprise SaaS companies today, it was new to Benioff and
his team in 2003.
As Benioff tells it in his book, he asked Jobs to elucidate on what he meant by
an application ecosystem. Jobs replied that how he implemented the idea was up
to him. It took some time for that concept to bake, however. Benioff wrote that
the notion of an app store eventually came to him as an epiphany at dinner one
night a few years after that meeting. He says that he sketched out that
original idea on a napkin while sitting in a restaurant:
One evening over dinner in San Francisco, I was struck by an irresistibly
simple idea. What if any developer from anywhere in the world could create
their own applications for the Salesforce platform? And what if we offered to
store these apps in an online directory that allowed any Salesforce user to
download them?
Whether it happened like that or not, the app store idea would eventually come
to fruition, but it wasn’t originally called the AppExchange, as it is today.
Instead, Benioff says he liked the name AppStore.com so much that he had his
lawyers register the domain the next day.
When Benioff talked to customers prior to the launch, while they liked the
concept, they didn’t like the name he had come up with for his online store. He
eventually relented and launched in 2006 with the name AppExchange.com instead.
Force.com would follow in 2007
<https://techcrunch.com/2007/09/13/salesforce-enters-custom-application-market-with-forcecom/>,
giving programmers a full-fledged development platform to create applications,
and then distribute them in AppExchange.
Meanwhile, AppStore.com sat dormant until 2008, when Benioff was invited back
to Cupertino for a big announcement around iPhone. As Benioff wrote, “At the
climactic moment, [Jobs] said [five] words that nearly floored me: ‘I give you
App Store.”
Benioff wrote that he and his executives actually gasped when they heard the
name. Somehow, even after all that time had passed since that the original
meeting, both companies had settled upon the same name. Except Salesforce had
rejected it, leaving an opening for Benioff to give a gift to his mentor. He
says that he went backstage after the keynote and signed over the domain to
Jobs.
In the end, the idea of the web domain wasn’t even all that important to Jobs
in the context of an app store concept. After all, he put the App Store on
every phone, and it wouldn’t require a website to download apps. Perhaps that’s
why today the domain points to the iTunes store, and launches iTunes (or gives
you the option of opening it).
Even the App Store page <https://www.apple.com/ios/app-store/> on Apple.com
uses the sub-domain “app-store” today, but it’s still a good story of how a
conversation between Jobs and Benioff would eventually have a profound impact
on how enterprise software was delivered, and how Benioff was able to give
something back to Jobs for that advice.
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