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http://www.insanely-great.com/news.php?id=482
Apple Pushes Dell With Big NECC PresenceA
By Remy Davison, Insanely Great Mac
May 30th 2002
Apple goes head-to-head with Dell during this critical education purchasing period.
Apple is prepping a big promotional push going into the all-important US education
purchasing season for 2002. At the National Educational Computing Conference on June
16-17, Apple is big-noting its presence both in the front office and the back office.
Right up front will be Apple''s shiny new eMac, being delivered to its first customers
even as we go to press. But one thing will stand out on Apple booth this year.
XServe.
Touted by Apple as "the optimal workgroup server for schools" (we would have preferred
"the ultimate", but still), Xserve, with its Unix base and low price, is likely to
attract interest even from "evil NT techies", as Steve Wood calls them.
Apple will also be sponsoring an iBook Loaner Program, and demoing iMovie, iTunes,
iPhoto, iDVD, DVD Studio Pro, Final Cut Pro, and Digital Media Studios.
Overall, its line-up is impressive, when you also cionsider PowerSchool, the
newly-released Apple Remote Desktop, Office v.X, Airport, iBook Mobile Lab, and
third-party software support from Renaissance Learning, Vantage Learning, Plato, Key
Curriculum Press, Crick Software, Riverdeep, SRA, Beyond Books.
Apple has been making a concerted attempt to keep ''Windows creep'' out of schools.
Despite teething troubles, the Maine iBook program has been lauded as a resounding
success overall. In 1999-2000, Apple made a transition to a new education sales force
and dropped its # 1 position to Dell, a position, Apple has since claimed to have
regained, according to IDG and other industry surveys.
Nevertheless, Windows machines vastly outnumber Macs in schools, although the numbers
tell a lie. There are frequently Mac schools (K-12 and college) and non-Mac schools;
Mac labs and non-Mac labs. But as far as brands go, Apple is still on top and highly
visible in both the labs and the hands of students.
More info is availalbe from Apple about the NECC to be held in San Antonio, Texas,
16-17 June.
Analysis: What on earth have Dell got to demo? Black plastic notebooks? Overpriced
servers? Dancing clones of Steve Bullmer?
Post your comments at:
http://www.insanely-great.com/news.php?id=482
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