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http://www.insanely-great.com/news.php?id=601
Dude! Is Dell a Student''s Favorite Computer?
By Remy Davison, Insanely Great Mac
July 3rd 2002
Now they''ve turned to bribery.
Dell obviously can''t sell PCs anymore - it has to give customers money to take them
away.
Launching their "$50,000 A-Day Giveaway", Dell issued a press release stating that
purchasers of any Dell desktop or notebook would be entered into the draw to win
$50,000, which the company is giving away daily, with 30 prizes in total (sounds like
$1.5 million to us). However, you can enter without buying one of their beige slabs.
You could always buy $50,000 worth of Apple gear and a very nice DV cam.
The company says that a national survey of college students (conducted by Student
Monitor) says that Dell is the "preferred brand among students for desktop and
notebook computers."
We wonder what the previous survey questions was: "Hey dude! Want $50 thousand bucks?"
A little research on Student Monitor reveals they''ll do nice little quantitative
surveys for you for about $15,000 - or $12,000 without the "lifestyle" bit of the
survey. For $22,000, they''ll even get some guys to dress up in suits to present it to
an easily-impressed Michael Dell.
According to the Student Monitor website, they survey around 1,200 students across 100
institutions. This is not major league stuff as far as quantitative surveys are
concerned. We''d be much more interested if Dell released the survey methodology and
questions (but of course they won''t).
The data quoted by Dell says price is "very important" to students. No kidding. Apart
from members of the Rockefeller and Gates families, does anyone find price
unimportant?
Actually, what''s important in Dell''s ''survey'' is that nowhere do they cite the
number of students surveyed who said Dell was their "preferred computer".
Analysis: Does it really cost $50,000 to get Dell Premium Computer Care? But if
you''re a Mac user and you win, drop us a line. We need a good laugh.
Post your comments at:
http://www.insanely-great.com/news.php?id=601
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