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http://www.insanely-great.com/news.php?id=713

Pass the apps, hold the ketchup
By ron carlson, Insanely Great Mac
July 25th 2002

A leading geek mag suggests Linux users "should take a Mac user to lunch"

LinuxWorld is running a story entitled "Why you should take a Mac user to lunch." At 
first blush, this sounds more than a little like the "Linux will save the world" 
mantra that makes those that worship at the GPL alter as obnoxious as 
invective-slinging Mac heads.

But, a deeper reading of the article reveals that the article''s author, Paul Murphy, 
realizes what many in the Linux world now grasp -- Apple sells more Unix boxes than 
anyone else. Moreover, the Mac''s market and mind share in this space will only 
increase over time.

According to Murphy, four million people will become Unix users every year because of 
Apple. This is new blood and for the most part these newbies are buyers, i.e. 
consumers. For a market segment long used to appealing only to other geeks, that''s an 
important and serendipitous entre into the market for shrink-wrapped software that 
largely didn''t exist one year ago.

"Apple''s new rackmount server is just another Unix box -- with big implications for 
the Linux community," states Murphy. "Four million new Unix users a year, that''s the 
MacOS X promise and it''s a market full of friends with whom we should be working."

Cupertino has very successfully developed the one and only Unix GUI acceptable to 
ordinary users. Furthermore, the company has managed at the same time the feat of 
maintaining all the under-the-hood grace and power that geeks love.

Murphy''s message is the Mac and Linux not only cohabitate in the same space, they 
also represent the best value-for-the-money solutions currently available. Moreover, 
the combination of Apple''s relatively large market share and renowned ease of use, 
and Linux''s deep and wide developer community should come together to challenge the 
Wintel duopoly -- the first credible challenge the monopolists have faced since the 
mid-80''s.

The LinuxWorld piece is interesting on a number of levels and, though I''ve quoted 
liberally, there''s a lot more in it to make it worth your time, especially Murphy''s 
reformulation of Moore''s Law.


Post your comments at: 
http://www.insanely-great.com/news.php?id=713 




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