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http://www.insanely-great.com/news.php?id=843
Macs on TV: Apple Gets Back-to-School Boost
By Remy Davison, Insanely Great Mac
August 25th 2002
Free plugs on the Today show.
NBC''s Today show this morning featured three Apple products: the iBook, iMac and the
iPod.
Of the PC products demonstrated, Apple got the most screen space and time. The iBook
14.1" was covered briefly, with its screen touted as "good for watching DVDs". The
iBook price was mentioned: $1,600.
The iMac 17" got more attention, with the presenter drawing attention to the wide
screen LCD, described as "unusual". How much? "A cool $2,000", said the MSNBC guy,
"But it''s high end, high end."
The iPod wasn''t left out of the back-to-school promo. The only MP3 player featured,
the NBC item noted its price started at $299.
Also featured was a Dell desktop at $599 with a CDRW and a couple of printers.
Analysis: This was good, positive, high-profile coverage that can''t hurt at all. For
anyone out there who thought Apple was out of business, they''d might''ve got a shock
seeing three cool products displayed so prominently. But maybe Bill put a call through
to MSNBC after that, reminding them what the ''MS'' in ''NBC'' meant.
Post your comments at:
http://www.insanely-great.com/news.php?id=843
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