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http://www.insanely-great.com/news.php?id=862
The Numbers on Music Piracy
By Remy Davison, Insanely Great Mac
August 28th 2002
RIAA report "useless", according to one industry lobbyist.
CD burning and sharing is proliferate according to a Recording Industry Association of
America (RIAA) report. A Silicon Valley.com story reports on the actual figures the
music industry are citing as the reason behind the fall in music sales.
Although the report is some weeks old now, the figures are interesting. The age range
of those surveyed was 12 to 54. However, the survey utilised a small sample: only 860.
Of those surveyed, 63% said they had acquired at least one burnt CD in the last 12
months. 24% of these consumers possessed 11 or more of these illicit CDs, which
Silicon Valley.com says is a 10% increase on the previous year''s survey results.
The story also quotes Jonathan Potter, Executive Director of the Digital Media
Association, which lobbies for more direct sales of music on the web. Potter dismisses
the report as "useless", and calls for cheap, legally-downloadable music. If it''s
cheap enough and high-quality enough, says Potter, people will abandon free services
where pirated music is available.
The RIAA attributes a 7% decline in the sales of CDs over the past year to the growth
of music sharing software and servers.
Analysis: I suspect the RIAA''s findings might have been more convincing had they
delivered a far more wide-ranging and thorough survey of consumers. For example, how
many CDs did they buy last year? What was the average price they paid? How many were
CD singles? Albums? How many were new releases? The poverty of the survey is
demonstated by the small sample; 1,500 is an average political poll for a mayoral
election, with a lot of margin for error. This is only half the size. How about 50
cents per song for an HQ MP3? (192kbps+). Worth it? That''d make a 10-track album $5,
but no artwork, no disc. How does that sound? Costs the company a bit of bandwidth and
a bit of admin time, but a lot less than banging off CDs and distributing them.
Post your comments at:
http://www.insanely-great.com/news.php?id=862
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