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http://www.insanely-great.com/news.php?id=1537
Maya awarded Technical Achievement Oscar
By ron carlson, Insanely Great Mac
January 15th 2003
It seems only the coolest companies earn Hollyweird's recognition
It has been announced that Alias|Wavefront has been awarded an Oscar for its
development of Maya software, the 3D animation and effects package. Oscar recipients
for scientific and technical achievements were announced earlier last week by the
Academy of Motion Picture Arts and Sciences.
"Maya has become the gold standard in 3D animation and today is used extensively in
nearly every feature film requiring 3D computer-generated images," said Kevin Tureski,
general manager, Maya engineering. "We're very proud of this recognition and of the
great work created by our customers that have made this possible. We consider
ourselves privileged to work closely with companies such as Disney, DreamWorks, ILM,
Pixar, Sony Pictures Imageworks, and Weta -- they really challenge us with their
beyond-state-of-the-art requirements. To have our innovation recognized with an Oscar
is truly an incredible honour, and we are definitely looking forward to meeting
continued challenges ahead."
Used in almost every film nominated by the Academy in the category of "best visual
effects" since its inception five years ago, Maya is the world's leading 3D animation,
modeling and rendering tool for the film, broadcast, video, game development, 3D web
and location-based entertainment markets. Most recently, Maya was employed extensively
in such films as Lord of the Rings: The Two Towers, Spider-Man, Ice Age, Hollow Man
and Star Wars Episode II: Attack Of The Clones.
Since 1930, only 38 Scientific and Technical achievements have been recognized with
this award. The Scientific and Technical Academy Awards will be presented at a gala
black tie dinner on Saturday, March 1.
Editor's note: Both Alias|Wavefront and Apple are members of an exclusive club in that
they are the only two IT companies honored by Hollyweird for their contributions to
cinema. Truly, the world of film would be a lesser place without either company.
Pardon the workings of my cynical mind... In a world where Hollywood is synonymous
with the RIAA and Motion Picture Association of America -- two organizations bent on
not only disinheriting you of your fair use rights, but also telling you when, how and
where you may consume digitally-encoded entertainment -- being awarded an Oscar could
be viewed as a dubious distinction.
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