What does ----------
Say? It took me about 45 seconds of squinting and deciphering. -especially the word Geometry. This is something that should catch the viewer immediately and emphasis what the app is about. if I were to take this as indication, it is about form over function. Even the title "Slammer" is very hard to decipher -- If one looks at it at a glance they are not going to read slammer -- but more likely "SLMER" at best. A piece of advise I often give is step back from the monitor -- about 10-15 feet back. How easy is it to read the important parts of a page at this distance. If it is hard to read, then it needs to be clarified. On 2010-01-19, at 9:58 AM, Kevin Walzer wrote: > On 1/19/10 8:54 AM, Lakshmi Vyasarajan wrote: > >> >> Old Page: http://ringce.com/slammer <http://ringce.com/slammer> >> New Page: http://ringce.com/slammer/index.html >> <http://ringce.com/slammer/index.html> >> >> This is an early attempt at getting feedback so the tabs on the new page >> and the outgoing links don't work yet. > > I don't think either site is particularly effective for this tool. > > First, both sites are overdesigned: the design is beautiful, but I feel > as if I am looking at the online version of a fine arts journal. The > current site is too heavy on graphic effects (ornate display type, > images) and the proposed new site is too heavy on text. In both cases > the powder-blue-on-dark-gray background is hard to read. > > Second, while the copy is better in the second site than the first, the > copy still tells me nothing about how the tool can help me. As someone > who does a great deal of publication design with tools such as InDesign, > I might be part of the target market, but I have no clue why this > program is useful. All I know it's a "grid overlay tool." The copy > should focus on benefits, not features. Why is a grid overlay tool > useful to a graphic designer? Perhaps you consider that self-evident, > but it's not. > > The site color would be OK if there were a better balance between text > and graphics, and if the text got immediately to the point about the > benefits of the product. I understand that this tool is aimed at graphic > designers and you are trying to embody beautiful design values in your > site--that's good, and a useful way to connect with this audience. But > right now the aesthetics are getting in the way. > > With a bit of work on the design and a lot of work on the copy, this > will be more effective. > > --Kevin > > -- > Kevin Walzer > Code by Kevin > http://www.codebykevin.com > > > ------------------------------------ > > MacSB email guidelines: http://tinyurl.com/2g55d6 > Use MacSB-Talk for off topic messages: > http://groups.google.com/group/macsb-talk > Yahoo! Groups Links > > > [Non-text portions of this message have been removed]
