Kevin Elliott wrote: > I agree to some degree. You should absolutely never be considering > development costs as a sole factor for raising your prices, but it absolutely > must be a factor. If you blindly invest $250,000 to build something, and then > you only make $200,000, you've made a mistake. Indeed. > A slight raise in prices (and considering all other factors, including > whether or not it will have a negative impact on unit sale counts) would have > quite possibly brought you to break even point. > But, if you thought you could make more money by raising the price, why wouldn't you do that anyway? Irrespective of the development costs.
If I thought I could make more money by raising or lowering my prices I would do so. I wouldn't think about the sunk costs - I've never even bothered to work out what they are. best regards Andy Brice http://www.perfecttableplan.com http://www.successfulsoftware.net
