Hello all, I recently released a new iPhoto-related product (http://calftrail.com/photonstar/) to not much fanfare. I'd originally thought it would automatically be more popular than my previous product since it is useful to a much wider audience and has less technical requirements than Geotagalog.
But as I began submitting it to download sites, I realized that it's really a one-of-a-kind app. I was happy to see one search for something like "fast iPhoto rating" bring someone on the very first day of launch, but it's not really an app that most people would think to look for or see listed as a better-designed alternative to something else. I really believe in the potential for this app to help people enjoy their pictures more, but how can I get the word out? I already sent out an initial press release for all the splogs to repost, but I'm rapidly losing the stomach for that kind of "marketing". When Geotagalog 2.0 is a little closer to release, I am planning to send out a company newsletter to those who signed up and of course mention Photon Star as a new product. (And am trying to decide if it's appropriate to send keys to Apple employees who have requested NFR licenses in the past.) I also know someone who might be writing a short review for an online Mac magazine if he's happy with it. So little things here and there might boost interest for a bit, but I'm wondering how to best find customers for Photon Star in the long run. I haven't had a ton of luck building momentum/awareness for my products, so every product seems to bring a new marketing-from-scratch challenge. I'd much appreciate any advice or suggestions for finally moving things out of the "hobby" range, especially with this latest product. thanks, -natevw Calf Trail Software, LLC
