This is an interesting (but not really surprising) move. It just forces us Mac 
developers to reach consumers in a more pro-active way as opposed to sitting 
back and waiting to be found.

I don't really see the Mac platform being killed off anytime soon, my reason 
being that the Mac is the (to me ) core of the Apple world. The iPhone and 
iPad, while popular, are devices that consumers could easily replace within 
1-2years(or when contract expires) with a competitor(look at the latest smart 
phones...there are more and more competitors that are looking better and 
better). While on the other hand it's rare that a consumer would switch back 
and forth between OS platforms if they're used to something.

One aspect that may or may not be a scary thing is if they do decide to switch 
the Mac platform to a locked-down platform such as the iPhone. In that case, I 
(as well as many other developers) would probably consider leaving the 
platform, or expanding to more than just the Mac platform, as your livelihood 
would be in the hand's of Apple's approval process.

--
Patrick Chukwura
SimpleLeap Software
http://www.simpleleap.com

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