On 16.03.2010, at 12:08, Martin Hairer wrote: > 1. They have a non-exclusive agreement, which means that I for one > would simply slam 30% on top of my usual sales price for the "App Store" > version. Why would anyone then buy it there? If I was a customer, I would > go to the App Store to look for applications and then just google them > up and save the 30%.
Well, generally, sales prices include the distributor's margin. It's just that when people buy directly from your web site, that margin goes towards the web store, not towards a third-party distributor's costs. In many cases, manufacturers make more profit from direct purchases than when people buy through a distributor. That's what the famous minimum suggested retail price is: The price at which the manufacturer will sell it to end-users that other distributors can be competitive with. It's also the amount from which discounts usually come from. Cheers, -- Uli Kusterer "The Witnesses of TeachText are everywhere..." http://www.zathras.de
