On 16.03.2010, at 15:31, Sumin Kim wrote: > IMHO, Software market for iPhone was totally new and closed market created > by Apple. It was why Apple could set a standard price level in the market > less than $10 by themselves. They were the creator of the market and there > were no standard price for software yet. > > But desktop software market is already out there and there are agreed > standard prices by every participants already. If Apple wants to lower the > market prices of current desktop softwares, they have to persuade some major > players in this market.
Why are all of you assuming Apple is trying to lower prices? Yes, they want to hit certain price points where they know people are more likely to buy it (hence the supposedly very good cost/benefit ratio of the iPad), but they've been selling for average/high prices for ages. Does anyone know where iPhone app store prices actually came from? AFAIK they kind of "developed" from people looking at the average price of stuff on the app store before it became available to users. I see many successful apps out there at $3-4 price points, and many even more expensive. If you look at the top grossing apps section, you can actually see many apps with high price points doing fine. iLife is a freebie included with every Mac, and iWork is effectively the same, as they're essentially doing the equivalent of covering costs by using what amounts to an $80 subscription fee. Similarly, many apps out there are companions for web services, desktop apps or hardware devices, and *those* are the things that bring in the actual money. Comparing your prices against them is, IMO, a futile attempt. Price sends the message "this app is worth that much". YOU set your price. -- Uli Kusterer Sole Janitor http://www.the-void-software.com
