Le 2010-04-23 à 17:41, Jamie Phelps a écrit : > My concern is about how to handle the sales and marketing portions. I feel > like if I list all my apps on one page, the shop will look like it's run by a > schizophrenic! The obvious alternative is to create separate web sites for > the apps and market them separately, but that seems like a lot of overhead. > Anyone tackled this problem before? Is there some middle ground that I'm not > considering?
It really depends on what your budget is, but as Steven pointed out, one site-per-app seems to be the trend these days. Having a centralized company site is good, but I think it's mostly useful if you offer other services (as Sofa does) or if you want to establish and build a company brand. Otherwise, branding and marketing each application separately works, it's just a bit more effort. One thing you can do if you've got a limited budget is to create a one-page site, like the Fever web site: http://feedafever.com/ It has everything a software site needs on one page, with jump links. That might be easier from a budget standpoint, but it really depends on who you hire to do your sites (or if you do them yourself). Neil --- hushBOOM User experience and design for the web, mobile, and desktop http://www.hushboom.com
