If you're just considering it and worried about taking an expensive leap, just 
upgrade to PayPal's "Website Payments Pro", which will let you add a virtual 
(to the consumer) merchant's account look and feel to your site. They will be 
able to use a Visa/MC/Amex without knowing that they are actually being 
processed through PayPal.

It's $30/month, and there are some hoops to setting up and getting going, but 
there are with a merchant's account as well.

Daniel

On May 21, 2010, at 4:59am, James Bishop wrote:

> I have a very high abandonment rate, with purchasers leaving after they click 
> my PayPal button and before they reach the thank you page. In other words 
> there is a high drop-out on the PayPal site. 
> 
> I'm considering adding a merchant account to the PayPal option, rather than 
> the other way around. Does anyone have experience with how a merchant 
> facility compares with PayPal for checkout completions?
> 
> Thanks.

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