Matt James <mailto:[email protected]> wrote (Thursday, June 
24, 2010 8:31 PM -0400):

>1) Does anyone have experience going from a personal Apple Developer account
>to a business one?  Ideally, I'd like to pay the $99 and get started right
>away testing my app on my iPad and worry about upgrading to a business
>account later.  Is it possible to upgrade my account at any time or do I
>need to create another one for my business and throw down another $99 at
>that point?

I'm going through this process right now. As others have 
mentioned, contact developer services and they will migrate your 
personal account to a company account.

>2) Other than the obvious benefits of separation between business and
>personal finances, is there a clear advantage to selling your app on the App
>Store as a business rather than via a personal account?  I'm leaning toward
>starting an LLC in my state, but didn't know if I could dip my toe in the
>App Store water before investing even more money into my app which I'm not
>sure will even sell well enough to be sustainable.

The primary advantage, for me, of having a company account is 
that iTunes Connect will display your "Legal Entity" name as the 
seller/artist for your app. For a personal account, this is your 
name. For a company account, it's the name of your company.

Trying to get a company account as a sole proprietor, however, 
has been be problematic...

- Minor tale of App store woe -

I have an app that I've written, beta tested, and has been ready 
to go for a month. I discovered about the "Legal Entity" name 
jazz while setting up my ITunes Connect contracts. I contacted 
iTunes Connect and they said I needed a company iPhone 
developers account and directed me to contact developer 
services. No problem.

I sent a message to developer services and waited. And waited. 
And I sent another message. And waited. (To be fair, the first 
message was a week before WWDC; but the delay has been 
frustrating nevertheless.)

After about three weeks I finally got a reply telling me to send 
documentation of my company and they would expedite the 
transition from a personal to a company account. Easy ... or so 
I thought.

I got a form message stating that I should send documentation of 
my company's existence. It included a list of standard documents 
(article of incorporation, etc.) that are acceptable. Since I'm 
not a corporation, I sent the kinds of documents I always use to 
establish myself as a sole proprietor (tax ID, my Trade Name 
registration, etc.). Nothing. After a several days I contacted 
developer services again to find out what the status was, ask if 
they got the documents I sent, etc. Received the same form 
message. Called, found out they never received (or lost) the 
original documents, could I please send them again. I sent them 
again, and waited. Received the same form message. Contacted 
them again, "we'll look into it." Got another message that the 
documentation weren't sufficient and I should send them my 
articles of incorporation, etc.

This has gone on for over a week. I finally talked to someone in 
developer services that seemed to be sympathetic to my problem 
and is now trying (I hope) to get my company account 
established. But the take-away lesson is that it seems that 
Developer Services and/or iTunes Connect has no experience (or 
interest) in dealing with sole proprietors. I personally find 
this shocking, as sole proprietors are the most common form of 
business entity in North America.

Anyway, I genuinely hope to have this all sorted out by next 
week, but it's been far from a smooth transition. If you have 
serious plans to convert to an LLC or sub-chapter S corporation, 
I'd encourage you to do that now, before you try to get a 
company iPhone developers account with Apple.
-- 
James Bucanek

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