A great idea! We have a modest discount listed at RetailMeNot; I also found a few other coupon websites though I can't remember what they were; I set up some coupon codes there too. But the RetailMeNot coupon is definitely the most common one.
- Dan On Aug 16, 2010, at 6:32 PM, dengel3 wrote: > We found the following story from one of our clients amusing but also quite > instructive in terms of marketing savvy. Basically, this vendor was exploring > the discount coupon functionality in SpringBoard and decided to hop over to a > popular 3rd party coupon aggregator, RetailMeNot.com, to see what the state > of affairs was there. > > They found that the coupons still being displayed at RetailMeNot were expired > coupons. As they wrote us: "It's not terribly scientific, but my own > experience is that I will sometimes abandon an order if I can't get a > coupon." That's when the proverbial light-bulb lit up, the Good Idea hit, and > this client decided to create a $1 off coupon humorously named "BUCKOFF." He > submitted it to RetailMeNot. > > By the very next day, nine orders had come through using the BUCKOFF coupon. > I can relate to this. I've used similar coupons for purchases of shared > server accounts in the past. It's a small user thrill to save money, even if > in small increments. As our client writes (here comes the second light-bulb > moment): > > A $1 off coupon is close enough to $0 that this is worth leaving out there, > all the time. It's clear that a not small portion of users look for coupons, > and if a $1 off coupon saves more than about 3% of orders, it will pay for > itself. > > As they always say, "your results may vary." But we found this little coupon > story inspiring. There's a sparkle of marketing brilliance to it. > > Source: > http://www.fastspring.com/blog/ > -- Dan Wood Twitter: http://twitter.com/danwood Karelia Software — Sandvox for the Mac http://www.karelia.com/ Liberty means responsibility. That is why most men dread it. — George Bernard Shaw ------------------------------------ MacSB email guidelines: http://tinyurl.com/2g55d6 Use MacSB-Talk for off topic messages: http://groups.google.com/group/macsb-talk Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/macsb/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/macsb/join (Yahoo! ID required) <*> To change settings via email: [email protected] [email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
