That's brilliant. /runs to RetailMeNot Tyler
On Mon, Aug 16, 2010 at 11:13 PM, Dan Wood <[email protected]> wrote: > A great idea! We have a modest discount listed at RetailMeNot; I also found > a few other coupon websites though I can't remember what they were; I set up > some coupon codes there too. But the RetailMeNot coupon is definitely the > most common one. > > - Dan > > On Aug 16, 2010, at 6:32 PM, dengel3 wrote: > >> We found the following story from one of our clients amusing but also quite >> instructive in terms of marketing savvy. Basically, this vendor was >> exploring the discount coupon functionality in SpringBoard and decided to >> hop over to a popular 3rd party coupon aggregator, RetailMeNot.com, to see >> what the state of affairs was there. >> >> They found that the coupons still being displayed at RetailMeNot were >> expired coupons. As they wrote us: "It's not terribly scientific, but my own >> experience is that I will sometimes abandon an order if I can't get a >> coupon." That's when the proverbial light-bulb lit up, the Good Idea hit, >> and this client decided to create a $1 off coupon humorously named >> "BUCKOFF." He submitted it to RetailMeNot. >> >> By the very next day, nine orders had come through using the BUCKOFF coupon. >> I can relate to this. I've used similar coupons for purchases of shared >> server accounts in the past. It's a small user thrill to save money, even if >> in small increments. As our client writes (here comes the second light-bulb >> moment): >> >> A $1 off coupon is close enough to $0 that this is worth leaving out there, >> all the time. It's clear that a not small portion of users look for coupons, >> and if a $1 off coupon saves more than about 3% of orders, it will pay for >> itself. >> >> As they always say, "your results may vary." But we found this little coupon >> story inspiring. There's a sparkle of marketing brilliance to it. >> >> Source: >> http://www.fastspring.com/blog/ >> > > -- > Dan Wood > Twitter: http://twitter.com/danwood > Karelia Software — Sandvox for the Mac > http://www.karelia.com/ > > Liberty means responsibility. That is why most men dread it. — George Bernard > Shaw > > > > > > ------------------------------------ > > MacSB email guidelines: http://tinyurl.com/2g55d6 > Use MacSB-Talk for off topic messages: > http://groups.google.com/group/macsb-talk > Yahoo! Groups Links > > > >
