On 17.08.2010, at 03:32, dengel3 wrote: > By the very next day, nine orders had come through using the BUCKOFF coupon. > I can relate to this. I've used similar coupons for purchases of shared > server accounts in the past. It's a small user thrill to save money, even if > in small increments. As our client writes (here comes the second light-bulb > moment): > > A $1 off coupon is close enough to $0 that this is worth leaving out there, > all the time. It's clear that a not small portion of users look for coupons, > and if a $1 off coupon saves more than about 3% of orders, it will pay for > itself. > > As they always say, "your results may vary." But we found this little coupon > story inspiring. There's a sparkle of marketing brilliance to it.
This might be worth pursuing even with invalid coupons. If someone comes with an invalid coupon code, why not treat it equal to the "one buck off" coupon? If it's a coupon that used to exist, but has expired a while ago, it might be worth to even give a slightly bigger rebate. If someone already came to you due to a coupon, you'd generally prefer them to close the deal, even for less money. I've also seen web sites where the 404 page has a small rebate coupon. That way, people that follow broken links aren't that disappointed. Of course people will find out and just post fake URLs like www.example.com/iwanttopayless, so be sure to use a rebate you can bear even if everyone used it. Hmm... I just checked, and couldn't trigger the coupons on the sites I knew had it. So not sure whether the benefit wasn't great enough or why they were discontinued. Cheers, -- Uli Kusterer "The Witnesses of TeachText are everywhere..." http://www.lookandfeelcast.com
