I ran two checkout landing pages for a while just to keep the coupon field out of view. It worked well for a small number of codes going out on an ad-hoc basis, with not a lot of extra effort.
Another thing that I tried for a few months was a small discount at the checkout for all buyers. An explanation of the discount and the coupon code were displayed above the coupon code field. I thought it interesting that about 20% of people didn't use the code despite it being displayed clearly. I don't think the discount affected revenue much either way (a few extra sales at a lower average price), but for the 80% who used the code it was something for nothing and would have generated some goodwill. Perhaps a win-win. -- James Bishop Optimism Apps www.findingoptimism.com > > - It eliminates the "enter coupon code" field, which scares away shoppers who > don't have coupons (and who refuse to pay full price when the checkout flow > blatantly signals that other users are getting a better deal). [Non-text portions of this message have been removed]
