Hello Tyler and *. Am 2010-08-19 um 19:31 schrieb Tyler Hall:
> Anyone do anything similar? I once got a handwritten thank you card from a store I ordered. It not only made me feel good that day, I also still remember which shop it was even though the order was more than five years ago. I can't estimate at how many different shops I ordered meanwhile. I only remember a hand full - and those I do remember are amazon and the like. When I did need a similar product I remembered the store and ordered there again. I also recommended the store once. Not because the people there were nice but because they had a good price for a product and it was the only store I remembered. I don't know exactly what the implications for a software company are. Software is usually for a certain purpose. And as a person using a particular software I would probably recommend it to someone else even if I did not receive a thank you card from the vendor. I would probably buy any updated if I liked the software or would be using it a lot. If the software was not good I would probably not have bought it and I would not recommend it. For me a thank you card could give the decision of wether by an update a push towards the buy direction. But it would only be a small one. And when considering recommending the software to someone else I would base my decision on the ability of the software to solve that person's problem and not if I liked the vendor. I would guess thank you cards work well, when you want your customer to come back. I would love to hear from you about your experience in a year or so. Even though I don't see a great benefit as a software developer to send thank you cards at the moment, that does not mean that there is none. It could be that someone remembers you in a few years and will ask you to adapt your software for his company and places a big order. Who knows. There is a saying of which I don't know the english translation but which basically states that what you give out comes back to you. Best wishes Nikolas
