On Aug 19, 2010, at 4:11 PM, Nikolas Mayr wrote:

> I don't know exactly what the implications for a software company are. 
> Software is usually for a certain purpose. And as a person using a particular 
> software I would probably recommend it to someone else even if I did not 
> receive a thank you card from the vendor. I would probably buy any updated if 
> I liked the software or would be using it a lot. If the software was not good 
> I would probably not have bought it and I would not recommend it. For me a 
> thank you card could give the decision of wether by an update a push towards 
> the buy direction. But it would only be a small one. And when considering 
> recommending the software to someone else I would base my decision on the 
> ability of the software to solve that person's problem and not if I liked the 
> vendor.

First impressions do count. The thank-you will put the customer in a good mood 
right off, and probably increase their overall satisfaction level a little. Not 
enough to make them satisfied with a buggy piece of crap, but a bit more than 
otherwise.

-- 
Scott Ribe
[email protected]
http://www.elevated-dev.com/
(303) 722-0567 voice




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