> You have to sign up for the TrialPay service. My understanding is that you just give your email address so they can send you a personalised link. That's what happened to me and I haven't received any "follow-up" email from TrialPay (yet?). On the other hand, I am *very* surprised by the figures quoted in that report.
According to them, software companies spend on average 39% of their *revenue* on customer acquisition, with that ratio jumping to 54% for companies with a revenue below 100k. I would have thought that anything more than about 10% is way excessive, but maybe I am just old-fashioned ;-) Anyway, my impression was that this is a number plucked out of thin air that is designed to make us all feel bad about spending so much less than "the average" on marketing. I hope I am just being a bit too cynical.... A less cynical explanation would be that some "companies" (maybe some of the one or two-man shows or maybe some run by someone who doesn't speak English natively) didn't really understand what figures were being asked of them and gave the percentage of *expenses* that they spend on customer acquisition. This would explain the insane figures (four of them higher than 70% and one close to 95% according to the graph on page 2), as well as the fact that the *median* figure seems closer to 15%, which is already more plausible... Cheers, Martin HairerSoft http://www.hairersoft.com/
