I love the idea and have pondered doing something similar even if only on a partial/random basis.
I thought of sending out a button to everybody who purchases, but then I realized after doing some test sends to people on Twitter, that it's actually a bit difficult logistically to send buttons, since they cause an uneven envelope. This technically means you have to pay a bit more to mail them, and it seems like they could worm their way out. Of course, for a surprise free thing, I guess it wouldn't be the worst thing in the world if a few didn't make it. Daniel On Aug 19, 2010, at 1:31pm, Tyler Hall wrote: > Not sure if this has been discussed before on the list, but for the > last month or so I've been hand writing thank-you cards to all of my > customers as orders come in. It makes me feel good, but I'm mainly > interested in seeing if it has any impact on sales, word of mouth, > etc. Nearly half of my orders are from outside the states. I haven't > coughed up the overseas postage yet, but I've been mailing the > domestic cards within a day, which means they arrive the same week the > customer ordered. > > It only takes about 15 - 20 minutes every morning to catch up on the > previous days orders and get them in the mail. > > So far I've had a bunch of very positive email replies, a good number > of tweets recommending my products and mentioning the card, and even > one snail-mail reply! > > Sales are slightly up for what is traditionally a slow Summer sales > month, but I doubt that means much. It's probably too early for any > measurable impact to have happened. > > Anyone do anything similar? > > Tyler > ------------------------------------ MacSB email guidelines: http://tinyurl.com/2g55d6 Use MacSB-Talk for off topic messages: http://groups.google.com/group/macsb-talk Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/macsb/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/macsb/join (Yahoo! ID required) <*> To change settings via email: [email protected] [email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
