Actually both links worked for me, with the first having issues..not that
i am using your hardware though.
Here is the article for those experiencing difficulty.
>From [email protected] Tue Aug 25 15:20:40 2009
Date: Tue, 25 Aug 2009 14:20:40 -0500 (CDT)
From: Karen Lewellen <[email protected]>
To: [email protected]
Subject: AppleInsider | Apple to retain, redesign plastic MacBook family
#AppleInsider RSS
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Tuesday, August 25, 2009
Apple to retain, redesign plastic MacBook family
By Kasper Jade
Published: 12:40 PM EST
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Once rumored for extinction, Apple's entry-level polycarbonate MacBooks
are on the verge of a refresh that will solidify them at the base of
the Mac maker's notebook offerings for the foreseeable future,
AppleInsider has learned.
People familiar with Cupertino-based company's plans say the 13-inch
portables are presently undergoing an industrial design overhaul that
will see them reemerge in the coming months with a slimmer, lighter
enclosure and restructured internal architecture to boot.
It'll be the first time in more than three years that the plastic Mac
notebooks will receive a visual tune-up. Introduced in May of 2006, the
white and black systems replaced the PowerPC-based iBook and 12-inch
PowerBook as part of Apple's transition to Intel processors and quickly
became the best selling Mac of all time, according to statistics from
NPD Group.
The MacBooks were also among the first Macs to adopt Apple's MagSafe
power connector while pioneering several other features that would
become staples of future Mac notebook designs, such as shrunken
soft-touch keyboards, glossy displays, and a non-mechanical magnetic
latches (see: Magnet madness to hit Intel iBook line - Feb 2006).
Earlier this spring, Apple restructured its notebook offerings by
repositioning its aluminum unibody MacBooks as premium offerings under
the MacBook Pro moniker, adding long-requested features such as
FireWire and higher-quality displays. This left the company with just a
single MacBook offering, a white polycarbonate model that retails for
$999 but sticks out like a sore thumb when positioned alongside its
peers.
Still, sales of the sub-$1000 system have remained surprisingly brisk
amid the economic crunch, leaving management little choice but to
allocate R&D expenses in its favor. As of press time, Apple's online
store indicates that the white MacBook is outselling all other Macs
with the exception of the iMac, while similar rankings from high-volume
resellers like MacMall also consistently place it in the top 10 best
selling Apple-related products overall, ahead of all desktop-based
Macs.
While it's unclear how many models or configurations Apple will
introduce as part the redesign, Ben Reitzes -- an analyst with Barclays
Capital who's been following the Mac maker for years -- sees the
company offering several, at various price points.
"We [...] believe the MacBook line needs to be revamped (there is only
one MacBook available now, an old white model) and that we could see a
lower priced line soon, positioned below the new MacBook Pro models,"
he said.
Reitzes' comments on price points echo expectations laid out by
AppleInsider this past April in its report on more affordable Macs.
More specifically, it's believed that Apple is well-positioned to begin
offering a model at considerable discount to the $999 entry-level model
that exists today, further narrowing the gap with its Windows-based
competitors.
MacBook
Introduced in May of 2006, the current MacBook design has about run its
course.
Though details are few and far between, Apple is expected to achieve
these markdowns through largely existing tactics, such as using
lower-end components and previous-generation Core 2 Duo chips and
architectures from Intel Corp. Battery life should receive a boost from
cutting-edge technology that recently found its way into the company's
other notebook offerings, while high-end legacy features like FireWire
connectivity are likely to be sacrificed in the tradeoff.
This strategy more closely conforms to Apple's DNA than alternatives
that were under consideration late last year. For instance,
AppleInsider has heard from multiple sources that the company toyed
with the prospect of throwing an Intel Atom processor into the existing
white MacBook enclosure as interim solution aimed at delivering a
low-cost Mac portable for those consumers eying a Mac but hit hard by
the recession.
However, at least one person familiar with the matter claims the
initiative was abandoned indefinitely earlier this year, around the
time that management solidified the forthcoming Newton web tablet for a
first quarter 2010 roll-out and instituted a significant restructuring
of the Apple TV development team.
Regardless of how the pieces fell into place, AppleInsider believes the
bigger story is how Apple, once discounted for its role as a niche
player in the market for premium computing products, is rapidly
adjusting to having been broadsided by the sudden economic downturn. In
a matter of mere months, it's successfully applied the same
fundamentals and expertise that made it king of the luxury computing
market to the space reserved for those strapped for cash. And it's
doing so with class.
Q2CY2010 Lineup
An assessment of Apple's portable computing lineup for Q2CY10 based on
information presently available to AppleInsider.
Come the second quarter of next year, the company -- whose repertoire
three years ago lacked a compelling offering for under a grand -- will
off a staggering array of portable solutions ranging from $99 to $999.
This includes the $99 iPhone 3G, $199-$499 iPhone 3GS, a sub-$999
MacBook family, and a multi-touch tablet device wedged between the
latter two when fully subsidized.
Apple's new line of low-end MacBooks could be viewed as the last piece
to the puzzle in Apple's top-to-bottom line of product offerings,
transitioning the company from a premium PC and phone manufacturer to
one that offers truly competitive prices on products in both
categories.
Considering chief executive Steve Jobs's comments just last year that
Apple is incapable of making a $500 computer to compete with netbooks
that wouldn't be a "piece of junk," such a move would complete a subtle
but significant metamorphosis for the Silicon Valley heavyweight,
positioning it as an electronics maker offering a compelling portfolio
of feature-rich products at virtually every price point.
Filed under : Future Hardware [ 42 Comments ]
Story topics: MacBook [ Print ] [ Story Link ]
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On Tue, 25 Aug 2009, James & Nash wrote:
> There's no link Scott
> ----- Original Message -----
> From: Scott Howell
> To: [email protected]
> Sent: Tuesday, August 25, 2009 6:57 PM
> Subject: Fwd: Apple to retain, redesign plastic MacBook family
>
>
> Folks, here is an article that may interest a number of you. Is it possible
> Apple will offer even more options in their notebook lineup? Well read the
> following article and speculate for yourself.
>
>
>
> Begin forwarded message:
>
>
> Date: August 25, 2009 12:40:00 PM EDT
> Subject: Apple to retain, redesign plastic MacBook family
> Source: AppleInsider
>
>
> Once rumored for extinction, Apple's entry-level polycarbonate MacBooks
> are on the verge of a refresh that will solidify them at the base of the Mac
> maker's notebook offerings for the foreseeable future, AppleInsider has
> learned.
>
> Read more.
>
>
>
>
>
> >
>
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