Christopher Hallsworth
Student at the Hadley School for the Blind
www.hadley.edu
-------- Original Message --------
Subject: [New post] New iOS 8 feature lets users cloak their iPhones
from tracking by retailers, marketers, other companies
Date: Mon, 9 Jun 2014 18:29:46 +0000
From: MacDailyNews <[email protected]>
Reply-To: MacDailyNews
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MacDailyNews posted: "[cfsp key="adsense_336x280"]"A new feature in
Apple's upcoming iPhone operating system iOS 8 makes it harder for
companies to learn about your location and habits when connecting to
public WiFi," Lisa Eadicicco reports for Business Insider. "The feature, "
Respond to this post by replying above this line
New post on *MacDailyNews*
<http://macdailynews.com/author/macdailynews/>
New iOS 8 feature lets users cloak their iPhones from tracking by
retailers, marketers, other companies
<http://macdailynews.com/2014/06/09/new-ios-8-feature-lets-users-cloak-their-iphones-from-tracking-by-retailers-marketers-other-companies/>
by MacDailyNews <http://macdailynews.com/author/macdailynews/>
[cfsp key="adsense_336x280"]"A new feature in Apple's upcoming iPhone
operating system iOS 8 makes it harder for companies to learn about your
location and habits when connecting to public WiFi," Lisa Eadicicco
reports for Business Insider. "The feature, which was first spotted by
Swiss programmer Frederic Jacobs and has since been written about on
/Quartz/, prevents marketers, retailers, and other companies from seeing
your phone's identity."
"Apple's new feature prompts your iPhone to generate a random MAC
address when it scans for public WiFi networks," Eadicicco reports.
"This means that although these agencies will be able to detect your
device, they won't know whether or not the same device is returning to
that particular location."
Eadicicco reports, "By generating random MAC addresses, Apple is
thwarting marketers' attempts to track how long you've been in a store,
where in the store you've been shopping, and other types of location
data that can be traced back to your iPhone."
*Read more in the full article here
<http://www.businessinsider.com/ios-8-location-tracking-2014-6>.*
[Thanks to MacDailyNews Reader "Arline M." for the heads up.]
*MacDailyNews <http://macdailynews.com/author/macdailynews/>* | Monday,
June 9, 2014 at 2:29 pm | Tags: Apple
<http://macdailynews.com/?tag=apple>, iOS 8
<http://macdailynews.com/?tag=ios-8>, iPhone
<http://macdailynews.com/?tag=iphone>, location tracking
<http://macdailynews.com/?tag=location-tracking>, MAC address
<http://macdailynews.com/?tag=mac-address>, marketing
<http://macdailynews.com/?tag=marketing>, privacy
<http://macdailynews.com/?tag=privacy>, retailers
<http://macdailynews.com/?tag=retailers>, user tracking
<http://macdailynews.com/?tag=user-tracking> | Categories: News
<http://macdailynews.com/?cat=103> | URL: http://wp.me/p19WFc-yVY
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